THAT Concept Store honours Sheikh Zayed’s Eternal Legacy with exclusive interview between Myrna Ayad and Anas Bukhash

THAT Concept Store honours Sheikh Zayed’s Eternal Legacy with exclusive interview between Myrna Ayad and Anas Bukhash

  • The celebrated author and YouTube star will be in-store to delve into the UAE’s rich heritage as well as its future promise
  • This coincides with the in-store launch of Ayad’s special edition book, ‘Sheikh Zayed: An Eternal Legacy’
  • The event cements THAT Concept Store’s position in the region as a creative hub and cultural meeting place

Dubai, United Arab Emirates, May 31, 2021: On the 5th June, THAT Concept Store will be hosting Myrna Ayad – one of the Middle East’s leading cultural commentors and author of ‘Sheikh Zayed: An Eternal Legacy’ – for an interview with Anas Bukhash. This event follows the in-store launch of Assouline’s special edition book, acting as a look back at our nation’s proud history from inside Mall of the Emirates’ most fashion-forward, experiential store.

Myrna Ayad’s literary homage to the UAE’s founding father is mapped by exclusive interviews, archival photographs and her own personal recollections of Sheikh Zayed, which she authored and released to coincide with the country’s fiftieth anniversary. The glossy pages reveal a whole world of artistic depth, focusing on the rich culture Ayad herself has experienced after almost four decades in the region.

Her profound knowledge of the nation’s heritage and sparkling insight promises a very lively discussion, especially with Anas Bukhash as her conversational partner. Famous as the host of one of the UAE’s most popular YouTube talk shows, ‘AB Talks,’ Bukhash strives to unite people of all ages and backgrounds with his daring questions and purposeful provocations.THAT Concept Store honours Sheikh Zayed’s Eternal Legacy

Everyone is invited to delve into this country’s rich history with a morning of culture as well as mouth-watering bites. The live interview will be followed by delicious canapes from THAT Concept Store’s array of innovative eateries including UCHI M’OISHÎ, Around the Block and newly opened No. FiftySeven Boutique Café. Guests will also have the chance to have their copies signed by the author, with ‘Sheikh Zayed: An Eternal Legacy’ being available to buy in-store as part of the Assouline Spring 2021 Ultimate Collection.

Assouline is well-known as the first brand of luxury culture and showcases beyond beautiful books that inspire through various cultural and artistic explorations. It is one of many luxury brands hosted by THAT Concept Store as part of its ever-evolving and exclusive collection, which shoppers can keep an eye on via the THAT App.

About Majid Al Futtaim

Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.

A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.

Majid Al Futtaim owns and operates 28 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store.

Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to the consumer finance company ‘Najm’, and a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management.