Collinson adds UAE as the latest market to their Emirates Skywards Miles earning platform

Collinson adds UAE as the latest market to their Emirates Skywards Miles earning platform –

Collinson’s SmartEarn and SmartLink platforms enable Emirates Skywards members to earn Skywards Miles every time they shop on  

Dubai, United Arab Emirates; 7th June, 2021:  Following the successful launch of  in the UK and US, Emirates Skywards members can now earn Skywards Miles whilst shopping online across more than 50 brands in the UAE. is powered by Collinson’s SmartEarn and SmartLink, both part of Collinson’s Valuedynamx suite of global loyalty commerce solutions. This most recent launch is another step in the Emirates Skywards journey of expanding its lifestyle propositions for members. The online mall offers Emirates Skywards members an exciting new way to earn Skywards Miles and now gives them more opportunities to earn on everyday spend across their favourite brands in the UAE.

Members can choose to shop from wide range of categories including retail, dining, grocery, health and beauty, leisure and entertainment, sports, fitness and more with leading partner brands including Apple, John Lewis, Harrods, Harvey Nicholls, Macy’s, Nike and Selfridges. With the recent addition of the UAE, key regional brands including Ounass, Ali Express and Faces have also been onboarded, meaning even more choice for members.  The portal is intuitive and easy to use. Members simply log-in to the online mall with their Emirates Skywards membership details, click on their shopping partner of choice and are then transferred directly to the partner brand’s website to continue shopping as normal. Skywards Miles are then rewarded within 45 days of the purchase. To make sure that members do not miss out on increased earning opportunities, members can sign-up to receive notifications that will inform them when their favourite brands are offering even more Skywards Miles.

Priyanka Lakhani, Commercial Director – Middle East and Africa and Director – South Asia at Collinson said, “Collinson believes that rewarding customer experiences are at the core of any business and we are excited to partner with organisations that share our passion. We are delighted to have worked with Emirates on the development of, a personalised solution that tracks and rewards all customer transactions online. To date, we have onboarded over 1,800 partner brands across a wide range of categories, 50 of which are from the UAE. We look forward to continuing to work with Emirates to build out the breadth and diversity of brands available to Emirates Skywards members and continuing to strengthen their member engagement and retention”.

Collinson’s SmartEarn platform focusses on the convergence of payments, commerce, and loyalty programmes. The platform helps boost Skywards Miles earning potential, whilst curating tailored and personalised content and relevant products and rewards for members – along with enabling Emirates Skywards to frequently engage with their members, leading to more profitable and longer-term relationships. Collinson’s SmartLink platform allows Emirates Skywards members residing in the UK and the US to link their payment cards and earn Miles when they shop with the participating partner brands.

About Collinson
Collinson is a global leader in customer benefits and loyalty. We deliver exceptional travel, assistance and insurance products that differentiate value propositions, and loyalty solutions that win deeper, more valuable customer relationships.

Our customer benefits products include the original and market-leading airport experiences programme, Priority Pass, as well as travel insurance, identity assistance, flight delay, international health and travel risk management solutions. Our loyalty expertise uniquely combines strategy, award-winning technology and programme management to create greater engagement and experiences for our clients’ customers.

For over 30 years, we’ve been chosen by the world’s leading payment networks, 1,400+ banks, 90+ airlines and 20+ hotel groups to craft customer experiences that win competitive edge. This enables them to acquire, engage and retain the most profitable, but most demanding customers. Our clients include Air France KLM, American Express, Cathay Pacific, Chase, Hackett, Mastercard, RSA, Sephora, UnionPay, Vhi and Visa.