REDTAG launches new store at City Center Mall, Doha, Qatar
REDTAG, the GCC’s favourite homegrown value fashion and homeware brand has launched its latest store at City Center Mall Doha, Qatar, located in the heart of the Qatari capital’s central business district, in the city’s famed West Bay area.
REDTAG, the region’s favourite homegrown value fashion and homeware brand, has launched its latest retail outlet on 2nd June 2021, at Doha’s iconic City Center Mall. Home to more than 370 retail outlets and entertainment options, the City Center Mall, one of Doha’s oldest and most loved and centrally located malls, will now also host one of the region’s most beloved retail brands.
A popular venue among locals, expats, and visitors alike, the City Center Mall, Doha, Qatar, is renowned for its mid-range budget shopping, and a great choice of restaurants, cafes, and entertainment options, for the entire family to enjoy – making it an ideal location for a REDTAG store.
The latest of more than 250 REDTAG retail outlets, the store will feature REDTAG’s delightful summer collections for children, women, and men; the latest in a series of collections inspired by Queen of Stage Myriam Fares; the label’s chic and increasingly popular character-wear collection; and the gorgeous and meticulously crafted homeware and lifestyle collections, which the brand is famous for.
Following its stunning new facelift, the City Center Mall, Doha, Qatar, has been designed to accommodate a footfall of 70,000 visitors, at peak. Located ideally, in the central business district, and less than half an hour drive from the Hamad International Airport, the venue hosts an impressive collection of regional and international brands, to which the REDTAG name will now be added.
Talking about the latest addition to the company’s stores across the GCC region, Sajid Khan, Country Manager, Bahrain & Qatar, REDTAG said, “The new store, at the City Center Mall, Doha, Qatar, is part of our expansion plan, to delight more of our customers in the region, with the customer-focused shopping experience, services, and in-store offers, which we have become known for. We are delighted that the new store is located in a much-loved mall that is popular with the entire family, which reflects our own relationship with our customers”.
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.