Dubai-born CAFU puts research at the core of its CAFU Sustainability Deal through new partnership with UAE University to study sustainable planting in arid landscapes

Dubai-born CAFU puts research at the core of its CAFU Sustainability Deal through new partnership with UAE University to study sustainable planting in arid landscapes

  • Pioneering tech and car service company, CAFU signs research partnership MoU with United Arab Emirates University (UAEU) to undertake extensive research into optimising the planting and successful growth of the Ghaf Tree in hostile locations such as the desert conditions found in the UAE.
  • This first of its kind research conducted in the UAE is the next phase of the CAFU Ghaf Tree seed planting project which seeks to plant one million seeds in the UAE to tackle climate change.
  • The study will contribute to the next stage of the CAFU Ghaf Tree seed project that will build on the existing R&D work already undertaken to help optimize and create a self-sustaining seedball for outdoor survival at peak summer temperatures, as well as increase seed viability germination and water retention.
  • The research findings will also advance the knowledge bank in the country around enhancing desert planting across a range of desert plant types to improve habitat survival under hostile environments of heat and minimal water.

The next stage of the CAFU Sustainability Deal is revealed today as Dubai born CAFU announces a new research partnership with United Arab Emirates University (UAEU) to undertake the first of its kind research into optimising the process for successful planting in desert conditions by enhancing seed germination and water retention for the Ghaf Tree and other desert plant types.

The research project was announced by Rashid Al Ghurair, CEO of on-demand car service CAFU at a signing ceremony with Dr. Bhanu Chowdhary, Dean of the College of Food and Agriculture, UAE University, for the partnership MoU that will help scale CAFU’s Ghaf Tree Seed project, as well as explore ways in which plants can grow sustainably in an arid landscape with the use of minimal water and reduced manpower effort.

By placing research at the core of the CAFU Sustainability Deal, which is the strategy for the company to advance towards its goal of becoming carbon neutral, the company is committing to build further on its already extensive R&D in its Ghaf Tree seed initiative. The end goal of the initiative is to plant one million Ghaf Tree seeds in the UAE desert to contribute to local and global efforts to tackle climate change.شركة كَفو الناشئة في دبي تضع الأبحاث في صميم تعهّدها للاستدامة

“We are delighted to announce our partnership with the UAE’s most revered university for agricultural studies as we aim to advance our research into enhancing our desert habitat. As a responsible business, we are making big strides in our progress towards becoming carbon neutral and helping to tackle climate change which is of paramount importance to safeguard the future for generations to come.

“This research will bring us a step forward in our work to mass plant Ghaf Tree seeds via our drone technology in hostile weather conditions, increasing seed viability and improving the duration of seed germination as well as contributing to our country’s knowledge-based economy,” said Rashid Al Ghurair, Founder and CEO, CAFU.

“The signing of this MoU is our first step to unleashing a world of potential research projects between CAFU and United Arab Emirates University which will also be exploring other plant types as we look to scale up the project in the future” he added.

“As a leading research university, and one that shapes young, bright minds to become future change-makers, we are very pleased to be working with an organisation like CAFU, a regional disruptor that keeps sustainability at the heart of whatever they do. Our collaboration is a great opportunity to combine a diverse set of skills from multiple teams in what is an exciting area of research. This study will not only help CAFU keep up with their sustainability agenda whereas, also help in UAE’s bid to being a sustainable country” said Dr. Bhanu Chowdhary, Dean of the College of Food and Agriculture, UAE University.

Months after announcing the completion of planting over 10,000 seeds in the desert, using their cutting-edge drone technology and in house designed first-of-its-kind planting mechanism, CAFU continues to sow the seed in its mission to planting over one million Ghaf Tree seeds in the UAE desert.

Lead by CAFU’s Sustainability and Community Manager, Nabra Al Busaidi, this research will help optimize and create a self- sustaining seedball for outdoor survival which could lead to long-lasting effects for how we successfully grow trees and plants across the desert.

“As we move forward in the next phase of our journey to plant one million Ghaf Tree seeds in the desert, this research will help to equip us further in our approach to further optimise our planting and increase the successful rate of seed germination. By expanding the scope of the research, we are also exploring other native desert habitat that could benefit from our approach that we are taking to the Ghaf Tree which provides a wonderful opportunity to expand our sustainability work in the future” said Nabra Al Busaidi, Sustainability and Community Manager at CAFU.

CAFU and UAEU also agreed to explore working together on a new strategy to scale these findings to explore working with other UAE native desert plants using same seedball methodology. Both organisations signalled their intent to instigate the research project that would conclude with an in-depth research report published containing their findings and a series of recommendations.

About CAFU’s Sustainability Deal

In November 2020, CAFU unveiled the ‘CAFU Sustainability Deal’, a strategy which was created by the pioneering tech and car service company in their bid to becoming carbon neutral and ultimately combatting climate change. The central pillar of the CAFU Sustainability deal was the planting of one million Ghaf tree seeds in the UAE desert.

CAFU has made a series of advancements in its initiatives towards the CAFU Sustainability Deal. On top of the list was the creation of a new role of Sustainability and Community Manager last year, to drive this strategy. Since then, Nabra Al Busaidi has led the company to a series of accomplishments and projects in addition to the Ghaf Tree Project.

As part of CAFU’s Sustainability Deal and as a UN Global Compact Member, CAFU also announced last year that it aligned itself with UN SDG 13 on Climate Action, as well their involvement in the UAE SDG compact accelerator programme to help them achieve this goal.

If you’d like to know more about CAFU’s Sustainability Deal and the initiatives involved, please do let us know and we’d be happy to arrange for an interview with CAFU’s Sustainability and Community Manager, Nabra Al Busaidi.

About CAFU

Titled as the ‘Most Disruptive Brand in the Region’ by BrandZ, CAFU is a Dubai-born start-up and technology-enabled car service designed entirely around the needs of the consumer, transforming the way a car is run and operated. Launched in 2018, CAFU uses the technology and innovation to drive simplicity by delivering pure convenience to customers through services that range from refuelling to car wash and maintenance – anytime and anywhere they are needed.

In 2019, CAFU was recognized as App of the Year at Entrepreneur Middle East’s Enterprise Agility Awards 2019.

As part of CAFU’s vision of convenience in motion for its customers, CAFU continues to make life better through greater car connectivity, predictive enabled features, and innovation evolving the consumer experience and ease of use to make operating a car simpler and smarter.

CAFU currently provides on-demand and contactless fuel delivery, SuperShine™ and steam mobile car wash, Engine Oil Change, Tyre Change and Battery Services

About United Arab Emirates University (UAEU)

UAE’s first comprehensive national university, founded in 1976 by the late Sheikh Zayed Bin Sultan Al Nahyan, UAE University aspires to become a comprehensive, research-intensive university and currently enrolls approximately 13,000 Emirati and international students. As the UAE’s flagship university, UAEU offers a full range of accredited, high-quality graduate and undergraduate programs through nine colleges.

In its drive to achieve international research stature, UAEU works with its partners in industry to provide research solutions to challenges faced by the nation, the region, and the world. The University has established research centres of strategic importance to the country and the region which are advancing knowledge in critical areas.