Ski Dubai to host world’s first indoor edition of Red Bull Jump & Freeze in partnership with Dubai Sports Council
- Unique competition will hit the slopes of Ski Dubai on 09 July as part of its impressive calendar of snow sports events
- To be in with a chance of competing, teams must register by Monday, 28 June
Majid Al Futtaim, the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia is excited to announce that Ski Dubai will host the world’s first indoor edition of Red Bull Jump & Freeze in partnership with Dubai Sports Council on Friday, 09 July. The unique competition will see 20 teams in custom-made costumes and vehicles slide down the slope of Ski Dubai, hit the kicker and jump into a pool of freezing water before a panel of judges who will decide the winners.
To enter, thrill-seekers over the age of 16 must register their team on www.redbull.com/jumpandfreezeuae and submit a sketch of their costume and vehicle by Monday, 28 June. Each team can consist of two or three members and the top 20 teams will be announced on the Red Bull website on Tuesday, 29 June.
Red Bull Jump & Freeze is free to take part in and entrants will be in with a chance of winning a host of prizes including luxury hotel stays, passes for entertainment experiences including Ski Dubai, Dreamscape and VOX Cinemas as well as branded sports apparel and accessories. Teams will be judged on costume creativity and overall performance at the live event at Ski Dubai on Friday, 09 July and prizes will be awarded for first, second and third place as well as for the most creative team.
His Excellency Saeed Harab, Secretary-General of Dubai Sports Council added, “We are proud to partner once again with Ski Dubai to bring this truly unique experience to Dubai, a city of many world firsts and synonymous with innovation. Ski Dubai is a state-of-the-art facility dedicated to hosting a wide-variety of snow sports activities throughout the year and Red Bull Jump & Freeze is an exciting addition to its calendar of events. With temperatures soaring outside, now is the ideal time to put your creativity to the test and enjoy the entertaining and fun atmosphere in sub-zero temperatures on the slopes of the World’s Best Indoor Ski Resort.”
Mohammad El Etri, Vice President of Global Snow at Majid Al Futtaim Leisure, Entertainment & Cinemas said, “Ski Dubai is extremely excited to collaborate with Red Bull and our long-standing partners Dubai Sports Council to host the world’s first indoor edition of Jump & Freeze. We are calling on adventure-seekers across the United Arab Emirates to get creative, test their limits and take the plunge at what promises to be a fun-filled day out and the coolest event this summer!”
About Majid Al Futtaim
Founded in 1992, Majid Al Futtaim is the leading shopping mall, communities, retail and leisure pioneer across the Middle East, Africa and Asia.
A remarkable business success story, Majid Al Futtaim started from one man’s vision to transform the face of shopping, entertainment and leisure to ‘create great moments for everyone, every day’. It has since grown into one of the United Arab Emirates’ most respected and successful businesses spanning 17 international markets, employing more than 43,000 people, and obtaining the highest credit rating (BBB) among privately-held corporates in the region.
Majid Al Futtaim owns and operates 27 shopping malls, 13 hotels and four mixed-use communities, with further developments underway in the region. The shopping malls portfolio includes Mall of the Emirates, Mall of Egypt, City Centre malls, My City Centre neighbourhood centres, and five community malls which are in joint venture with the Government of Sharjah. The Company is the exclusive franchisee for Carrefour in over 30 markets across the Middle East, Africa and Asia, operating a portfolio of more than 350 outlets and an online store
Majid Al Futtaim operates more than 500 VOX Cinemas screens as well as a portfolio of world-class leisure and entertainment experiences across the region including Ski Dubai, Ski Egypt, Dreamscape, Magic Planet, Little Explorers and iFLY Dubai. The Company is parent to a Fashion, Home and Specialty retail business representing international brands such as Abercrombie & Fitch, Hollister, AllSaints, lululemon athletica, Crate & Barrel, Maisons du Monde, LEGO and THAT, a Majid Al Futtaim fashion concept store and app. In addition, Majid Al Futtaim operates Enova, a facility and energy management company, through a joint venture operation with Veolia, a global leader in optimised environment resource management