DRAGON MART INTRODUCES MOBILE ECOMMERCE APP WITH OVER 70,000 ITEMS
- New application follows successful launch of Dragonmart.ae in line with Dragon Mart’s digital transformation journey
- New customers can benefit from a 20% discount until 31 July 2021
Dragon Mart, the world’s largest Chinese trading hub outside mainland China, has launched the Dragon Mart mobile application (Dragonmart), an end-to-end transactional shopping platform that allows users to purchase wholesale items directly from the app. This strategic initiative by Nakheel and DP World, the leading provider of worldwide smart end-to-end supply chain logistics, is an extension to Dragon Mart’s omnichannel model and comes after the successful launch of Dragonmart.ae in Q4 2020.
Bringing wholesale bargains to customers’ fingertips – with a 20 per cent discount for new customers throughout July 2021 – the Dragon Mart app is an extension to the website, featuring more than 70,000 products with competitive price points across key categories including home, garden, furniture, home improvements, tools and more. Designed to connect Dragon Mart’s retailers with customers across the UAE and beyond, the app promises to deliver a seamless, convenient shopping experience and contactless delivery within 48 hours.
Commenting on the Dragonmart app launch, Omar Khoory, Chief Assets & Hospitality Officer at Nakheel, said: “In September 2020, we digitised the largest B2B and B2C wholesale marketplace with the launch of Dragonmart.ae. Today we are bringing Dragon Mart even closer to the consumer, by launching a mobile application with thousands of products available at customers’ fingertips. As one of the leading online retail markets in the region, the UAE continues to foster an environment that supports the growth of e-commerce, and this will allow our new app to thrive. Championing the government’s vision in accelerating digital adoption, we will continue to devise new ways to help connect our wholesalers with customers everywhere.”
Mike Bhaskaran, Group COO, Digital Technology and Logistics, DP World, said: “The launch of the Dragon Mart App represents another key milestone in the brand’s journey towards digital transformation. Covid-19 has brought forth significant shifts to the shopping industry, and as a brand that places digital innovation at the core, we wanted to take this step to meet the evolving requirements of SMEs as well as consumers. By leveraging our smart logistics and value-driven offering, we will deliver a strong and seamless platform that aims to elevate the customer’s shopping experience as well as support the growth aspirations of the traders”.
The Dragonmart app is available for download on the Apple Store and Google Play Store under Dragonmart. New customers will receive up to 20% off their purchases until 31 July 2021.
About Nakheel Malls (www.nakheel.com)
Nakheel Malls owns and operates a diverse range of world-class retail experiences with a distinct portfolio of iconic lifestyle, shopping, dining and entertainment destinations across Dubai. Its strong heritage has been a driving force behind its well-established footprint, which spans 1.4 million square metres of gross leasable space. Nakheel Malls’ 14 developments and 5,000 retailers together shape the lifestyle of 90 million customers every year.
The Palm Jumeirah – Nakheel’s award-winning, world-famous landmark and a symbol of the UAE’s ambition and creativity – is home to The View at The Palm, Nakheel Mall, Golden Mile Galleria, The Pointe, the world’s largest fountain The Palm Fountain, Club Vista Mare, Palm West Beach and The Palm Monorail, a celebration of enhanced lifestyle experiences for residents and tourists alike. Its exclusive franchises include gourmet food hall concept Depachika.
Nakheel Malls’ expanding portfolio is a testament to its creative spirit that reflects people’s aspirations. It includes distinguished, large-scale shopping centres such as Ibn Battuta Mall, Circle Mall, Dragon Mart (which launched its e-commerce platform in partnership with DP World in 2020),the Pavilion Community Centres located across six Nakheel residential communities, Souk Warsan and waterfront trading hub Souk Al Marfa.
Nakheel Malls is the retail arm of world-leading master developer Nakheel.
About Dragon Mart
Dragon Mart, the world’s largest trading hub for Chinese products outside mainland China, opened in December 2007, playing a pivotal role in establishing the strong trade and cultural ties between the UAE and China. Today, Dragon Mart continues to be the focal point of all things Chinese in Dubai.
The complex currently consists of Dragon Mart 1 and Dragon Mart 2, which, combined, have more than 3,000 shops and 8,200 parking spaces and welcome some 40 million visitors a year. Further extensions are under way.
Stretching 1.2 km, with 1.2 million sq ft of retail space, Dragon Mart 1 is spread across seven zones, offering an unmatched variety of goods and services for traders and consumers. More than 1,700 Chinese retailers have shops at Dragon Mart, showcasing a wide and diverse array of products including home appliances, furniture, electronics, household goods, building materials, garden items, toys, machinery, clothes, shoes and more.
The success of Dragon Mart 1 inspired the development of its sister mall, Dragon Mart 2, which opened in 2015 and doubled the overall size of the existing retail hub to more than 3.6 million sq ft.
Located opposite the original complex, Dragon Mart 2 comprises a shopping mall with 1.4 million sq ft of retail space, a multi-storey car park and a 251-room ibis Styles hotel, directly linked to the mall.
Dragon Mart 2 combines unrivalled shopping, dining and entertainment, with more than 1,000 shops, kiosks, leisure attractions and restaurants and cafes with indoor and outdoor seating. Among them: a Carrefour hypermarket and a 12-screen Novo cinema and an array of eateries offering indoor and outdoor seating. Dragon Mart 2 is also a regular venue for live concerts and events
In Q4 2020, dragonmart.ae was launched as the first platform in the region dedicated to one shopping mall with an onsite fulfilment centre. In Q3 2021, the dragon mart mobile application was launched as an extension to Dragon Mart’s website.
About DP World
DP World is the leading provider of worldwide smart end-to-end supply chain logistics, enabling the flow of trade across the globe. The comprehensive range of products and services covers every link of the integrated supply chain – from maritime and inland terminals to marine services and industrial parks as well as technology-driven customer solutions.
DP World delivers these services through an interconnected global network of 148 business units in 60 countries across six continents, with a significant presence both in high-growth and mature markets. In the operating locations, DP World integrates sustainability and responsible corporate citizenship into its activities, striving for a positive contribution to the economies and communities. The dedicated, diverse and professional team of more than 54,620 employees from 137 nationalities are committed to delivering unrivalled value to our customers and partners. DP World focuses on mutually beneficial relationships – with governments, shippers, traders, and other stakeholders along the global supply chain – relationships built on a foundation of mutual trust and enduring partnership.
DP World thinks ahead, anticipates change and deploy industry-leading digital technology to further broaden its vision to enhance world trade and create the smartest, most efficient and innovative solutions, while ensuring a positive and sustainable impact on economies, societies and the planet.