GROHE Collaborates with GEMS Education to Raise Awareness of Water Preservation in the UAE
50 self-closing faucets replaced existing ones as part of GROHE’s “Green School” Initiative
GROHE, the leading global brand for full bathroom solutions and kitchen fittings, has joined forces with GEMS Education to raise awareness about water preservation from a young age. GROHE replaced the existing faucets at The Westminster School, Dubai and GEMS FirstPoint School – The Villa with 50 self-closing faucets to help limit and minimize water consumption. The collaboration is part of GROHE’s ‘Green School’ initiative — a regional program that will be deployed in different countries in MENA to boost the sustainability of education providers’ operations.
This campaign is an adaptation of the award-winning Green Mosque initiative previously carried out by GROHE in the United Arab Emirates, Turkey and Egypt. GROHE is committed to raising community awareness of the significance of environmental sustainability, particularly important in a water-scarce region such as MENA. The program aligns with GEMS Education’s focus on sustainability including reducing water usage throughout its 40 schools in the UAE. Besides quality, technology and design, sustainability is one of GROHE’s four brand values and one that is deeply anchored in the brand’s strategy.
“At GROHE, sustainability is one of the main pillars we honor and work hard at to make responsible living an everyday reality for everyone. It is because of this commitment that we continue to increase awareness on the best use of water resources. Our objective is to position GROHE as a brand that is responsible towards the environment and committed to protecting the planet for future generations” said Mohammed Ataya, Leader, Gulf and Pakistan, LIXIL EMENA.
Carl Roberts, CEO and Principal of The Westminster School, added, “GEMS Education believes that living in a more sustainable world starts with a quality education. That’s why sustainability is incorporated into our curricula and why we nurture students from a young age to develop a mindset that considers how to be a responsible global citizen. Being part of GROHE’s ‘Green School’ initiative supports our mission to educate students and encourage them to live a more sustainable lifestyle.
Matthew Tompkins, Principal and CEO of GEMS FirstPoint School, said, “At GEMS Education, we are always looking for new and innovative ways to promote sustainability. Working alongside GROHE and their ‘Green School’ initiative, provides us with the opportunity to further promote the importance of sustainability to the leaders of tomorrow. We remain committed to supporting our students today, for a happier and healthier tomorrow.”
GROHE supports local communities wherever possible and aims for the ‘Green School’ initiative to be deployed within countries in the MENA region. This helps to raise community awareness – especially among the younger generations – of the necessity of preserving water. In doing so, GROHE aims to encourage the wider public to shift towards more sustainable products in order to implement widespread conservation techniques and secure the future of this precious natural resource.
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings and has a total of over 7,000 employees in 150 countries – 2,600 of them are based in Germany. Since 2014 GROHE has been part of the strong brand portfolio of the Japanese manufacturer of pioneering water and housing products LIXIL. In order to offer “Pure Freude an Wasser”, every GROHE product is based on the brand values of quality, technology, design and sustainability. Renowned highlights such as GROHE Eurosmart or the GROHE thermostat series as well as groundbreaking innovations such as the GROHE Blue water system underline the brand’s profound expertise. Focused on customer needs, GROHE thus creates intelligent, life-enhancing and sustainable product solutions that offer relevant added value – and bear the “Made in Germany” seal of quality: R&D and design are firmly anchored as an integrated process in Germany. GROHE takes its corporate responsibility very seriously and focuses on a resource-saving value chain. Since April 2020, the sanitary brand has been producing CO2-neutral* worldwide. GROHE has also set itself the goal of using plastic-free product packaging by 2021.
In the past ten years alone, more than 490 design and innovation awards as well as several sustainability awards confirmed GROHE’s success. GROHE was the first in its industry to win the CSR Award of the German Federal Government and the German Sustainability Award 2021 in the categories “Resources” and “Design”. As part of the sustainability and climate campaign “50 Sustainability & Climate Leaders“ GROHE is also driving sustainable transformation.
LIXIL (TSE Code 5938) makes pioneering water and housing products that solve everyday, real-life challenges, making better homes a reality for everyone, everywhere. Drawing on our Japanese heritage, we create world-leading technology and innovate to make high quality products that transform homes. But the LIXIL difference is how we do this; through meaningful design, an entrepreneurial spirit, a dedication to improving accessibility for all, and responsible business growth. Our approach comes to life through industry leading brands, including INAX, GROHE, American Standard, and TOSTEM. Approximately 55,000 colleagues operating in more than 150 countries are proud to make products that touch the lives of more than a billion people every day.
About GEMS Education
GEMS Education is one of the world’s oldest and largest K-12 private education providers. It is a highly-regarded choice for quality private education in the Middle East and North Africa region. As a company founded in the UAE in 1959, it holds an unparalleled track-record of providing diverse curricula and educational choices to all socio-economic means. GEMS Education now owns and operates 63 schools and educates 130,000 students in the MENA region; and through its growing network of schools as well as charitable contributions is fulfilling the founder’s vision of putting a quality education within the reach of every child.