Following its successful Wear-A-Smile customer initiative, REDTAG is once again spreading smiles across KSA. The region’s leading value fashion and homeware brand has slashed the prices of its products, besides offering 5000 lucky patrons a chance to win Happiness gift cards worth SAR100 each.
August 22nd, Riyadh, KSA: REDTAG, the region’s favourite homegrown value fashion and homeware brand, will launch a special offer in the Kingdom on August 22, bringing a wide range of its selections under the SAR 10/15/20 price bands. Available across all REDTAG outlets in the KSA, the limited-period offer will run till September 11, 2021.
Following the special Offer, REDTAG has also announced a raffle draw for 5,000 lucky shoppers who will receive REDTAG’s Happiness Card, a gift card worth SAR100 each, redeemable at Jarir Bookstore, Panda, REDTAG and Gaming. Entry to the raffle draw is open for all REDTAG shoppers, regardless of the cart value, and whether they purchased a full-priced or discounted item.
This campaign is inspired by the success of REDTAG’s ‘Wear a Smile’ campaign, which saw the brand launch a host of customer-centric services; including anytime-anywhere exchange, personal stylists, size assistance, and free home delivery. The Raffle draw worth half a million SAR in prizes, is designed to take the brand’s reputation for delighting customers up another notch.
Commenting on the launch, Sameer Iqbal Lakadawala, Brand Head KSA, for REDTAG, said, “REDTAG has built a reputation for campaigns that consistently meet and exceed our customer’s expectations. Be it the launch of seasonal collections, or our Eid specials, every REDTAG campaign is designed with painstaking care. So, with post-pandemic reopening currently in full swing, we wanted to give our customers more reasons to look forward with joy and optimism”.
The post-pandemic new normal has been characterized by increasing shopping activity in the Kingdom, with customers seeking more brand accessibility. REDTAG has responded with collections that are in sync with international fashion trends, particularly targeting young shoppers preparing to put their best foot forward, with the reopening of universities. The brand has also launched a ‘Back to School’ collection, as part of its currently featured offerings for customers.
“As a value fashion brand, customer happiness is the cornerstone of our business. It drives every expansion and initiative. The #WEARASmile initiative is our way to spread smiles, delight, and joy, among our loyal customer base; giving them a chance to win REDTAG’s Happiness Card, and indulge in our collections at heavy discounts”, Sameer added.
For more information and to browse through REDTAG’s latest selections, please click here.
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.