ALDO CELEBRATES STEPPING INTO NEXT FOR FALL 2021 WITH THE SECOND EDITION OF ITS ‘STEP INTO LOVE’ CAMPAIGN
Shot in ALDO’s hometown, the campaign aims to mobilize the brand’s global community and celebrate the concept that every day is a different chapter in the story of our lives, where our journey truly begins the moment we decide to express ourselves uniquely.
ALDO, the global leader in fashion footwear and accessories, is set to debut the second edition of their “STEP INTO LOVE” Fall 2021 campaign, originally made popular in 2020 with their hugely successful TikTok dance contest that reached over 5.4billion views. This year, the brand is tapping into the central theme of bold self-confidence by encouraging their global #ALDOCrew to show what steps they’re taking to become the best versions of themselves.
New to this season, both the campaign video and photoshoot were shot locally in Montreal, Quebec, Canada due to COVID-19 travel restrictions, which created a unique opportunity to highlight the brand’s hometown and Canadian creatives. Set to Sofi Tukker’s hit, “Purple Hat”, the campaign stars a group of nine diverse local models as they pass through five different globally ubiquitous settings, with each scenario spotlighting one of the collection themes; from edgy, to sexy, to casual street style and beyond, highlighting the brand’s collection breadth while celebrating self-expression no matter where the next chapter leads.
With the goal of once again engaging and mobilizing their community, ALDO will be launching a massive global social media contest on Instagram, where the brand will invite their audience to highlight a recent “next step” – whether it’s achieving a goal, checking an item off their bucket list or simply taking a small step to becoming the best version of themselves. Tapping into the social media trend of transitions, also seen creatively intertwined in the campaign itself, consumers will be encouraged to take inspiration from the Step Into Love campaign, and submit their entry on Instagram via Reels or Stories to showcase how they are “Stepping Into Next” using the @aldo_shoes original sound (Sofi Tukker – Purple Hat). All entries will need to tag @Aldo_Shoes and include campaign hashtags #StepintoLove and #StepIntoNext for a chance to win $5000 towards their next chapter.
About Apparel Group LLC
Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy – Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 16,500 multicultural staff covering four continents.
Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines
Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie’s Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc..
The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Founder & Chairwoman, Sima Ved who has taken the company from strength to strength since its inception in the last two decades.