REDTAG launches Winter Collection endorsed by Myriam Fares, inspired by a world reawakening to endless discovery

REDTAG, the Middle East’s favourite value fashion and homeware brand, has launched a new fashion collection for Winter 2021, as part of a series of offerings endorsed by Lebanese pop icon and Queen of Stage, Myriam Fares. The collection is built around six narrative themes that revolve around joy, curiosity, adventure, and ceaseless discovery.

October 17th, Riyadh, KSA, Dubai, UAE: REDTAG, the region’s favourite homegrown value fashion brand, has launched a new fashion collection for Winter 2021, which has been endorsed by Myriam Fares, the much loved Arabian star of screen and stage.

The REDTAG Myriam Fares Winter Collection for 2021 is inspired by imagery that creates six thematic spaces, within which the collection expresses itself. These themes are explored in six videos and image sets; in the campaign that accompanies the collection – Endless Sea, Garden, Lights, Sky, Mountain, and Stars.

مسودة تلقائية

Inspired by a world reawakening after a global crisis, the REDTAG Myriam Fares Winter Collection 2021 seeks to evoke a feeling of liberation and freedom, and aspirations reignited. It resonates with the resumption of activity in the new normal, as we rediscover the joys of travel, and surpass the limitations we had to impose on ourselves. The world wants to dream again, and REDTAG has responded with a collection that delivers a never-ending story of inclusivity and joy.

Built around the definitive statements made by pristine white, pitch black, soft pastels, and ornate gold – with shoes, handbags, and accessories to match – the REDTAG Myriam Fares Winter Collection features a chic design language that fuses the timeless glamour of retro classics, with a contemporary and urbane aesthetic. From warm overcoats and classic tweed that hint at vintage European vogue, and winter-ready skirt ensembles that invoke timeless New York mystique; to street-savvy leisurewear offset by eye-catching bomber jackets, Arabic motifs, and snug cardigans; the collection features elements that reflect Myriam’s penchant for sophisticated but playful glamour. The REDTAG Myriam Fares Winter Collection 2021 has a palette that inspires endless discovery, and can be mixed and matched to make a statement from boardroom to red carpet, and smart casual weekend evenings, for good measure.

With REDTAG’S ongoing promises, the brand is continually striving to show customers how much their support is valued. REDTAG’s Tiered Loyalty Program – RT Rewards – gives customers the additional perks of a loyalty system catered to them.

For more information, and to browse through REDTAG’s Myriam Fares Winter Collection 2021, please click here.


A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 190 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 14 million members strong, and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers.