Sweden Pavilion’s sustainable fashion show debuts app that can calculate carbon footprint of clothes

DUBAI, 11 November 2021 The Sweden Pavilion hosted a sustainable fashion show on Thursday, featuring a low-carbon line of nature-inspired clothes and accessories and demonstrating an app that can calculate the carbon footprint of clothes.

Sweden Pavilion’s sustainable fashion show debuts app that can calculate carbon footprint of clothes

Sofie Kallstrom, CEO and founder of Transparall.com, and organiser of the show, said: “My company has partnered with a Swedish firm that has developed an app that can calculate the carbon footprint of clothes. Just as people want to know the calories they consume in food, today we have an app to calculate the carbon footprint of each product. As every brand today wants to be sustainable, I believe this is the way to go to achieve sustainability in fashion.”