Popular cartoon ‘Adam Wa Mishmish’ springs into life at Expo 2020

DUBAI, 18 December 2021 – Children took over the Dubai Millennium Amphitheatre at Expo 2020 Dubai on Sunday, dancing with their parents as a group of musicians played popular tunes at a special event to help them learn the Arabic language.

The Adam Wa Mishmish concert was produced by the team behind the educational cartoon of the same name on YouTube that features a fun-loving two-year-old boy – Adam – and his stuffed toy, Mishmish, who comes to life whenever the child is asleep, taking him on Arabic adventures.

The plot was devised by Luma Al Adnani, CEO and co-founder of Adam Wa Mishmish, who revealed how she conceived the idea: “Back in 2016 (when) my son was about a year old, I realised he was only speaking in English and not in Arabic. I realised (too, that) there was not enough content in Arabic to help him love and  learn the Arabic language. So, myself, my husband and my sister, (as) we are musicians, decided…to create this content  for him, and we started our YouTube (show) with a partner, who is an illustrator.”

The Adam Wa Mishmish channel on YouTube now has 100,000 subscribers and 24 million viewers in more than 50 countries.

فريق “آدم ومشمش” يعلم اللغة العربية للأطفال في إكسبو 2020 دبي

“People watch us from all over the world. We (also) have books and apps that we have created to help parents and teachers teach Arabic. (The app) is full, with over 500 resources like stories, games, activities. It’s a learn-through-play curriculum. It helps parents make (their) children love and learn Arabic,” Al Adnani said, adding that it was a dream come true to perform at the Expo.

“It’s amazing. We always knew we’d reach the world and perform in different countries. We are so happy that our first huge show is here at Expo 2020.”

Rihame Sleiman, who came from Canada with her 18-month-old son, Salah, to visit the Expo and watch the Adam Wa Mishmish Concert said “I have been reading the books to him (Salah) in Canada.”

The cartoons have been influenced by everyday life, with the “Insects in the Garden,” episode, which featured in the concert, going viral and achieving one million views in just one week.