La Manufacture Forges Ahead with Expansion Plans in the Region

  • La Manufacture Parfums, a French Fragrance house, that pays tribute to the French way of life, to beauty, exceptional way of living and to craftsmanship
  • Omélie 44 and Charme among two new product launches in the Middle East

UAE, Dubai: 28 January 2022: La Manufacture Parfums, the leading French Fragrance House of Character, has announced plans to further expand in the region. Since starting its operations in the Middle East in 2019, it has grown its footprint in the UAE, KSA, Kuwait and Qatar through its exclusive partner Lasting Sillage, the brand’s exclusive distributor in the region.

The strategic 2022 expansion plans include being present in major department stores across UAE, KSA, Kuwait and Qatar. A key element is reinforcing its presence through store & online marketplace and creating sustainable partnerships with Tryano,  Scentitude and Mawfoor’s digital platform in the UAE, ECHO and in KSA, Debenhams and in Kuwait and Au Printemps in Qatar.

La Manufacture Forges Ahead with Expansion Plans in the Region

La Manufacture Parfums is a fragrance house where the notions of heritage and passion are united by a common interest of rare materials handpicked by experts in the industry.  Offering two distinctive collections, whereby each has multiple perfumes that resonate various notes, stories, and vibrant scents. The Collection Essence consists of four perfumes: Noble, Rare, Impatiente and Précieuse. While the Opus Matières Collection comprises of eight perfumes namely, Cashmere, Admirabilis, Cuir Eternel, Suède Elixir, Bois de Feu, BôHaras, Rêve Ottoman and Symphonie.

As part of its continuous efforts to strengthen the brand proposition and product selection, La Manufacture aims to launch two new perfumes: Omélie 44 and Charme, under the Opus Matières Collection. Enhancing the brand’s ever-growing assortments, the two new perfumes will complement the very popular existing selection of perfumes that are created specifically to grow the Middle East market: Noble, BôHaras, Rêve Ottoman, Cuir Eternel, Symphonie and Suède Elixir.

Both BôHaras and Suède Elixir are also planned to be available in their new accessible Travel Spray 10ml kit.  Additionally, a perfectly beautiful Discovery Set will be launched to further facilitate a wider consumer reach while offering the convenience of exploring and experimenting with all the brand’s collections.

 Hervé Josserand, Founder of La Manufacture brand, commented, “It is overwhelming to witness the growth we have accomplished in a short time and the solid client base we have today, who are returning customers. We are proud to be present in major department stores across the region, which makes us accessible to our customers who are in the heart of everything we do. We are committed to creating fragrances that are impeccable and like no other underlined to reflect beauty, exception, and craftsmanship. Our perfumes will continue to be inspired by architecture and exceptional fragrances”.

Karim Semaan, General Manager of Lasting Sillage said, “We are committed to continue growing in the region and creating new partnerships as we present the finest French fragrances that address customer needs and aspirations.”

La Manufacture Parfums pays tribute to the French way of life, to beauty, exceptional way of living and to craftsmanship. Its creations, inspired by architectural heritage places, embody the encounter of two exciting worlds, architecture and fragrances.

La Manufacture Parfums is currently present in various prominent retailers, digital platforms, and department stores across the region: Bloomingdale’s Dubai Mall, Tryano in Yas Mall Abu Dhabi as well as digital platforms in the UAE such as,, and In KSA, La Manufacture is listed in all l’Odore stores as well as, a leading retail chain specialized in Niche fragrances ECHO, the latest department store chain launched in Riyadh, and Harvey Nichols Riyadh. In Kuwait, the brand is listed in Harvey Nichols, Mishref Cooperative, France Gallery, and In Qatar, La Manufacture is available at Harvey Nichols, Pari Gallery, and Blue Salon.

About Création Beauté International and La Manufacture

Création Beauté International group combine design, creation, production and worldwide distribution under one roof through a diversified portfolio of brands.

Our mission is to create exclusive brands and product lines for everyone, with creative and high-quality products that bring value and distinction throughout our own brands, and also brands under licensing agreements.

Création Beauté International brand portfolio respond as broadly as possible to the needs of the global Beauty Market and cover all consumer targets (Women, Men, Teenagers, Kids) and all price positioning segments (Niche, Premium, Selective, Masstige and Mass Market).

One of the group’s rising brands is none other than La Manufacture Parfums, a French fragrance house where the notions of architectural heritage and passion for perfume become one.

Each creation highlights the fascinating atmosphere of places steeped in history and the emotions felt inside, which offer with brilliance and modernity, fragrances renowned for their elegance, authenticity and delicacy.

For press information, interview opportunities and a tour to explore La Manufacture collection of fragrances, please contact:

Name: Aser Levron
Title: Founder and Managing Director, FiftyFour Creatives