Abu Dhabi, June 28, 2022
The Institut Français in the United Arab Emirates – the Cultural department of the French Embassy, JCDecaux – the world’s leading OOH advertising company, Abu Dhabi Airports and Print Works are pleased to join forces once again to launch the 2nd edition of the ArtportChallenge competition!
After the success of the first edition, that was dedicated to the “mobility of the future”, the partners chose “Travel the World Through Music” as the theme for this year’s challenge. As with previous challenges, the event calls on talented photographers to submit their best photos with an opportunity for winners to exhibit them to general public. This theme pays tribute to Abu Dhabi, nominated as “Creative City of Music” by UNESCO in November 2021. Abu Dhabi is a musically vibrant city, host to major events such as Abu Dhabi Classics and is the home of prestigious institutions such as the Cultural Foundation, Berklee Abu Dhabi and Bait Al Oud.
The success of the previous season, which saw a large number of photographer submissions, inspired the partners to renew the challenge once again under the current theme of music.
For this edition, the partners invite professional & amateur photographers residing in the United Arab Emirates to represent music through photography. Candidates are encouraged to let their imagination run wild and photograph, for example, a stage, an instrument, a singer or an object embodying music, in order to capture the intensity of a musical moment and to honor the cultural dynamism of Abu Dhabi.
The call for submissions will close on August 21 st, and is open to everyone over the age of 6 living in the UAE. 6 winners will be divided into two categories: over 15 years old and under 15 years old. Winners will be announced by September 15th and will have the opportunity to have their images displayed on 64 outdoor advertising panels around the Abu Dhabi International Airport and on two giant LED screens located in the Saadiyat-Yas highway and in Al Khalidiyah respectively. They will also receive numerous prizes related to the Emirati and French culture and music.
H.E Xavier Chatel, Ambassador of France in the UAE, said: “This second edition of the Artport Challenge is a testimony to the love that the UAE and France share for culture, and especially music. We are very happy to continue this collaboration with our partners and to participate in a new edition that promises to be exciting.”
Francois Bourienne, Chief Commercial Officer at Abu Dhabi Airports said: “We are pleased to collaborate with the French Embassy, JCDecaux and Print Works to stimulate the creative minds of children and youth for them to be artistically inspired by travel and aviation.
Our goal is provide every passenger with an exceptional airport experience at Abu Dhabi International Airport as we welcome the world to Abu Dhabi, a city of arts, culture and music”
Martin Sabbagh, CEO of JCDecaux Middle-East and Africa, said: “JCDecaux is delighted to promote the second edition of the “Artport Challenge”, a unique cultural initiative turning our outdoor media into “artdoor” for the local community. The first edition was a success, with participants applying from all over the UAE, therefore we are very excited to renew this world-premiere project with our partners and provide a showcase for works of art, giving a whole new dimension to outdoor advertising.”
Jad Khoury, CEO of Print Works said: “Print Works is happy to partner with JCDecaux, Abu Dhabi Airports and the Institut français on Artportchallenge as we believe promoting art and culture is part of our company’s mission.”
Applications can be submitted online by e-mail to artportchallenge@if-uae.com by August 21, 2022. [Conditions of entry and format of the photographs].
For more information on the application process, please visit:
– www.institutfrancais-uae.com/en/artportchallenge-2022/
– Our social networks with #artportchallenge
– The call for applications document
Press contact: Darlliss Ugwonali: darlliss.ugwonali@if-uae.com/ + 971 56 539 6900
Partners :
- Abu Dhabi Airports
Abu Dhabi Airports is part of ADQ, one of the region’s largest holding companies with a diverse portfolio of major enterprises spanning key sectors of Abu Dhabi’s non-oil economy. It was established in March 2006 to spearhead the development of the Emirate’s aviation infrastructure. In September 2006, Abu Dhabi Airports assumed responsibility for the operation and management of Abu Dhabi and Al Ain International Airports. In 2008, Abu Dhabi Airports added Al Bateen Executive Airport (an exclusive business aviation airport), as well as Sir Bani Yas and Delma Island Airports to its portfolio. These airports are geared to serve the various segments of air travellers, the aviation marketplace, and will help contribute to Abu Dhabi’s development as a destination for both business and leisure tourism.
- The Institut Français in the UAE
The Institut Français in the UAE is the cultural and cooperation department of the French Embassy in the UAE, and part of a wider network of “French Institutes” across the world. Its mission is to share French cultural, intellectual and academic productions and expertise, as well as promote cooperation between the UAE and France in these sectors.
http://institutfrancais-uae.com/
- Print Works
Founded in 1999 Print Works is a company specialized in digital printing solutions and fabrication for direct marketing. Located in Lebanon and the UAE and strong of a team of dedicated and experienced professionals, we handle prestigious clients across the region.
https://printw.com/PrintWorksProfile.pdf
- JCDecaux
JCDecaux, the number one outdoor advertising company worldwide, is present in more than 80 countries and 3,670 cities with over 10,000 inhabitants. For more than 55 years, JCDecaux products have been the benchmark in innovation, quality, aesthetics and functionality. Thanks to the expertise of its employees, the Group’s service offering, particularly on upkeep and maintenance are recognised by cities, airport and transport authorities, along with advertisers around the world. JCDecaux is currently the only world-class player to focus exclusively on outdoor advertising and the development of all related activities: street furniture, transport and billboard advertising. In the age of the smart city, JCDecaux is positioning itself as a major player and is already playing a vital role in building the connected city, a city that is more human, more open and more sustainable.
