Dubai, United Arab Emirates
Jio Haptik, a global leader in AI-driven customer engagement, is partnering with du, the leading telecom and digital services provider, and a key player in the UAE’s telecom sector, to expand its horizons through a strategic collaboration. As per the partnership, the companies will together go to market with Jio Haptik’s sophisticated GenAI conversational suite for businesses in the UAE. The companies signed the agreement to make the partnership official at GITEX Global 2024, the world’s largest tech and startup event, at the Dubai World Trade Center.
Ahshad Jussawala, CEO of Jio Haptik, said, “We’re incredibly excited to join forces with du to go-to-market with our pioneering GenAI solutions and more than a decade of AI expertise. The Middle East’s tech-savvy population and favorable government policies create a fertile ground for innovation and advancement. Partnering with du allows us to impact diverse audiences with our innovative GenAI-powered technology that streamlines customer engagement and contact center operations, and elevates the overall experience for customers.”
In line with their commitment to delivering phenomenal customer experiences at scale, Jio, Haptik and du will collaborate on empowering enterprises to harness GenAI for enhanced conversations, better efficiency, and sustainable growth. The alliance marks a pivotal moment in the UAE’s journey to being at the forefront of AI-powered innovation and technology. The partnership empowers Jio Haptik to host its GenAI offerings and WhatsApp tools on du’s cloud platform for increased data privacy while ensuring low-latency connectivity and peak performance.
Jasim Al Awadi, Chief ICT Officer at du said, “Our partnership with Jio Haptik offers the best of both worlds for businesses in the UAE by making innovative GenAI technology accessible without any concerns about data privacy or regulatory complexities. Taking the solutions together with Haptik to du’s enterprise and SMB customers, empowers them to harness the full potential of GenAI for enhanced personalization, efficient operations, and higher customer satisfaction. We are confident our partnership will help businesses foster a competitive edge in a rapidly-evolving digital landscape.”
Jio Haptik already has a strong presence in the UAE, with prominent clients such as Al Futtaim Group, Careem, Lals Group, Al Mandoos, and Prime Healthcare, to name a few. This new partnership further cements its position as a leader in delivering innovative customer engagement solutions in the region.
About Jio Haptik
Jio Haptik has pioneered AI-powered innovation since 2013, processing 20B+ AI-driven Interactions across 10+ channels and in 135 languages for 500+ enterprises. The company is an official Meta Premier partner and OpenAI partner, and represents India at the World Economic Forum’s (WEF) AI Governance Alliance, helping advance key perspectives on ethical and responsible AI adoption. It’s helping brands transition to Generative AI and unlock business outcomes at scale. The company is a Category Leader across platforms including Gartner, G2, Opus Research & more. Its prominent clients include Jio, Paytm, Adani, Paisabazaar, Puma & Whirlpool & more.
About du
du adds life to life with a comprehensive portfolio of mobile, fixed, broadband, entertainment services, and fintech solutions. Through a digital-first approach powered by ultra-reliable fiber and 5G technology, du delivers bespoke solutions leveraging cloud computing, AI-driven analytics, advanced cybersecurity, and IoT integration. As a trusted digital telco enabler spearheading the UAE’s digital transformation, we collaborate with a dynamic partner ecosystem to propel industries and society toward operational excellence, shaping a more connected and digitally advanced future across the region.
For more information, visit du.ae.