Words by Fouad Bekkar, CEO of Coralytics
By Fatiha Idrissi
Introduction:
In a rapidly evolving real estate market, innovation and efficiency are crucial for staying ahead. Coralytics, an AI-powered marketing platform exclusively designed for the real estate industry, is reshaping the landscape with over 80 advanced AI tools. By streamlining operations, enhancing property listings, and fostering transparency, Coralytics empowers agents, developers, and stakeholders to deliver exceptional experiences and build trust. In this insightful conversation, we explore how Coralytics, under the leadership of Fouad Bekkar, is revolutionizing real estate marketing, fostering collaboration with major PropTech companies, and transforming regulatory partnerships to establish greater transparency and trust in the UAE market.
1. What is Coralytics, and what makes it innovative?
Coralytics is an AI-powered marketing platform built exclusively for the real estate industry. It offers cutting-edge AI solutions to streamline operations, enhance property listings, and attract buyers, tenants, and sellers. What makes it innovative is its integration of over 80 AI-powered tools, including generative AI for property staging, interactive floor plans, AI-driven content moderation, and automated listing creation, which significantly helps in building trust in the real estate market.
2. How many AI capabilities does Coralytics offer to real estate professionals?
Coralytics provides over 80 AI-powered tools designed specifically for real estate professionals, ranging from automated content moderation and AI-enhanced property visuals to generative AI for staging empty homes and creating interactive floor plans.
3. What is the primary mission of Coralytics in the real estate industry?
The primary mission of Coralytics is to transform real estate marketing and operations through AI-driven automation. Our platform aims to enhance trust and transparency in property transactions, improve the quality of real estate listings, and maximize ROI for agents, developers, and marketplaces.
4. Which stakeholders can benefit from Coralytics’ AI-powered marketing platform?
Coralytics’ AI-powered marketing platform is designed to benefit a wide range of stakeholders in the real estate industry. For real estate agencies, it offers tools designed to streamline agents and admins operations saving them 100s of hours while boosting their return on marketing investment. Marketplaces can leverage the platform to enhance listing quality and streamline content moderation.Property developers can use Coralytics to showcase their properties more effectively, while interior designers can take advantage of AI-powered staging tools to create visually appealing staging and presentations. Additionally, regulators can utilize the platform to ensure data integrity and compliance in real estate marketing and transactions.
5. What challenges in the real estate industry does Coralytics aim to address?
Coralytics tackles a number of key challenges in the real estate industry. Firstly, it looks to reduce the lack of transparency found within the market. By automating content moderation and enhancing listing quality, reducing time-consuming listing processes by 90%, soothing buyer uncertainty by using AI-generated marketing assets like room staging, floor plans, videos, and social media assets to improve visualization and marketing inefficiencies, it helps real estate professionals optimize their advertising and maximize ROI.
6. What is the significance of Coralytics joining forces with companies like Property Finder, Stake, and Bayut?
Coralytics has joined forces with top Proptech companies like Property Finder, Stake, Bayut, Keyper and many more to found the Dubai PropTech Business Group (Proptech DXB), launched by the Dubai Land Department (DLD) and Dubai Chamber of Commerce, boosting PropTech innovation and adoption while enhancing real estate transparency and trust in the UAE.
7. How does Coralytics enhance transparency and trust in real estate transactions?
Coralytics enhances transparency and trust in real estate transactions through advanced AI-driven solutions. Its content moderation technology ensures that only authentic and high-quality listings are published, reducing the risk of misleading information. Additionally, AI-enhanced property presentations give buyers a clearer understanding of properties, helping them make informed decisions.
8. What is the purpose of Coralytics’ AI-driven content moderation feature?
The AI-driven content moderation feature in Coralytics helps eliminate fraudulent listings, maintain listing quality, and ensures compliance with platform standards. It automates up to 100% of content moderation, reducing manual effort and increasing buyer confidence in online property searches.
9. What tools or innovations did Fouad introduce at Property Finder, such as DataGuru?
While at Property Finder, Fouad Bekkar played a significant role in driving AI-powered innovations that transformed the real estate landscape in the region. As Vice President of Data and AI he was driving innovation in the organisation, including data-driven strategies, and implementing AI technologies that elevated Property Finder’s position as a leader in the PropTech space.
He also facilitated the development and expansion of DataGuru, a real estate data insights tool. Additionally, Fouad’s team introduced generative AI solutions. His contributions also extended to forging strategic partnerships with regulatory bodies, such as the Dubai Land Department, and Abu Dhabi Real Estate Center further reinforcing credibility and innovation within the sector.
10. How did Fouad’s expertise benefit regulatory collaborations, such as those with the Dubai Land Department?
Fouad played a significant role in forging strategic partnerships with regulatory bodies, including the Dubai Land Department (DLD) and the Abu Dhabi Real Estate Center. His work focused on enhancing data transparency in real estate transactions, improving listing accuracy and compliance to reduce fake and low quality listings and creating more trust for investors in UAE real estate.
