- Celebrating Two Years of Innovation with a Futuristic Tech Showcase and Outdoor Off-Road Adventure.
- From AI Robots to Off-Road SUVs: A Visionary Ecosystem for Future Mobility and Lifestyle.
- Uniting Futuristic Fashion and Outdoor Exploration to Ignite the Imagination of a New Generation.
Dubai, UAE, 26 April 2025: OMODA & JAECOO, the next-generation mobility brand redefining automotive innovation, transported visitors into a parallel universe where futuristic innovation meets outdoor adventure, unveiling an immersive O-UNIVERSE showcase in Wuhu, China, that reimagined the future of mobility and lifestyle design.
The event, themed Futuristic Fashion × Outdoors Off-Road, seamlessly blended cutting-edge tech vibes with exquisitely crafted outdoor scenes, bringing to life the brand’s vision for a dynamic, interconnected ecosystem. Drawing global attention from dealers and media, the showcase coincided with the celebration of OMODA & JAECOO’s second anniversary on April 24, officially launching the brand’s visionary landscape centered on technological innovation and outdoor living.
O-LAB Zone: A Journey into the Future
At O-LAB, OMODA’s futuristic tech laboratory, visitors stepped into a sci-fi cityscape of 2050, complete with massive LED displays, AI robots, and mechanical dogs. Guests explored the intelligence and stylish lifestyle embodied by the C7 SHS—OMODA’s first hybrid model—and the all-electric E5.
The debut of the C7 SHS captivated audiences with its “Art in Motion X” design language: a signature X-front, borderless parametric grille, and a star-rail sliding screen—a gesture-controlled display offering a private O-UNIVERSE cinema experience. Meanwhile, the E5 stood as a testament to OMODA’s commitment to smart, sustainable mobility.
Shawn Xu, CEO of OMODA & JAECOO Automobile International, commented: “At OMODA&JAECOO, we are not just designing vehicles; we are designing lifestyles for the future. Through the O-UNIVERSE experience, we invite users to imagine a life where technology, sustainability, and the spirit of adventure converge. This is more than an event—it is a glimpse into how we envision the future of mobility and human connection.”
Interactive experience zones like O-GAME, offering interstellar spacecraft competitions, and O-MUSIC, where guests played electronic guitars and DJed in a futuristic carnival atmosphere, further deepened the immersion into OMODA’s imaginative universe. A glimpse into the OMODA DAY on April 26 also teased the unveiling of the Cyber Digital Art Gallery, inviting guests to continue their journey into a cyber-futuristic realm.
J-LAND Zone: Where Adventure Meets Innovation
Adjacent to the futuristic cityscape, the J-LAND zone recreated a vibrant outdoor tableau filled with jungle foliage, rock formations, camping tents, and portable outdoor equipment. Here, JAECOO’s off-road models—the J5 BEV, J7 SHS, and flagship J8 SHS—stood ready to lead visitors into the wild.
The J5 BEV, positioned as a mobile energy hub for light off-road adventures, impressed with its V2L power output function, enabling real-world “outdoor café” experiences. Its pet-friendly features, including a ramp and custom seating for pets, painted a charming vision of the “one person, one car, one dog” lifestyle, embodied by a lively on-site mascot named Ice Cream.
Adding to the excitement, a special J-LAND Test Drive-Outdoor Experience took 50 media guests from eight countries on a 120 km journey into the scenic Marenshan mountains, allowing them to experience the J5 BEV’s urban agility and off-road versatility firsthand.
A Parallel Universe Unveiled
The O-UNIVERSE experience opened a gateway between two parallel worlds—Futuristic Fashion × Outdoors Off-Road—offering a deep dive into the diverse possibilities of future lifestyles. It ignited the imagination of media, dealers, and visitors alike, establishing a bold new benchmark for immersive brand experiences and setting the stage for the next era of mobility.
About OMODA & JAECOO
OMODA & JAECOO is an innovative automobile brand redefining mobility through cutting-edge design, smart technology, and sustainable solutions. Backed by Chery, the largest Chinese automotive producer, the brand is expanding rapidly across 34 global markets, including the Middle East, Europe, Southeast Asia and Africa (MEA), reinforcing its vision of ‘New Products + New Technology + New Ecosystem’.
OMODA & JAECOO is committed to revolutionizing urban and off-road travel, delivering vehicles that integrate futuristic technology, AI-driven connectivity, and next-generation safety features. With the UAE serving as a key hub under its global strategy, the brand is setting new industry benchmarks in customer service, innovation, and sustainable mobility.
As part of its long-term commitment, OMODA & JAECOO has established a 12,000 sqm spare parts distribution center in JAFZA, the largest Chinese automotive parts hub in the Middle East. This facility enhances regional logistics and aftersales support, ensuring a 95% fulfilment rate and 24-hour VOR (Vehicle Off-Road) part supply efficiency. Additionally, through its strategic partnership with Maersk, OMODA & JAECOO have further strengthened their logistics and aftersales operations in the UAE, ensuring 100% spare parts availability and rapid delivery within 24 and 48 hours.
In the UAE, Autorun, MAHY Khoory Automotive and Galadari are the official distributors of OMODA & JAECOO, in Dubai, Abu Dhabi and Northern Emirates respective, thus ensuring seamless market entry and premium customer experience. The brand’s latest lineup, including the OMODA C5, JAECOO J7, and JAECOO J8, embodies sustainable performance, intelligent mobility, and futuristic automotive innovation.
With a global vision to lead the future of mobility, OMODA & JAECOO is dedicated to shaping an eco-friendly, tech-integrated, and customer-centric automotive experience.
OMODA & JAECOO are sub-brands designed to meet evolving global automotive demands. OMODA, a fashionable cross-border series, focuses on the new generation of LOHAS with future-driven aesthetics and cutting-edge technology. On the other hand, JAECOO, a fearless off-road series, caters to urban elites, breaking barriers in the global off-road market with refined styling and outstanding performance.
For more information, please visit https://omodajaecoouae.com.