Umberto Giannini launches new products in the UAE with a hair studio pop-up. Catch It While You Can
Dubai, UAE, April 30, 2025: Iconic British haircare pioneer Umberto Giannini is launching a new range of vegan-friendly haircare products in the region. To celebrate the launch, The Hair Studio by Umberto Giannini will be popping up across Dubai offering visitors a first look at the full product range, including bestsellers loved by curls, waves, and everything in between. Guests can enjoy free hair consultations, exclusive giveaways, and plenty of Instagrammable moments.
With decades of salon expertise, the brand brings you cult-favourites like Curl Jelly, a must-have celebrated by curly-haired individuals around the world. From nourishing shampoos to defining styling products, Umberto Giannini offers a comprehensive range designed to address your unique hair needs no matter your hair type or texture.
The award-winning, vegan and cruelty-free brand is on a mission to make salon-quality haircare accessible for everyone, especially the next generation of beauty lovers. Whether you’re curly, coily, straight or wavy, Umberto Giannini has a formula made just for you.
As part of its regional launch, the Hair Studio will bring the full brand experience to life with:
- Free Hair Consultations
- Giveaways + Free Merchandise with Every Purchase
- Vegan Ice Cream and Popsicles
- Fun Hair Quiz with Prizes
Catch the Hair Studio here:
• May 6, 10am – 3pm – Zero Gravity
• May 7, 9am – 3pm – SEVEN Wellness Club
• May 8 and 9, 11am – 4pm – Wet Deck at W Dubai the Palm
Guests are invited to stop by, discover their true hair type, and find the perfect Umberto Giannini product to match — with plenty of selfie-worthy moments along the way.
Umberto Giannini is affordable, beautifully packaged and 100% vegan and cruelty-free — a beauty brand with heart, made for real hair and real people.
About Umberto Giannini
Founded in the UK in 1998, Umberto Giannini is an award-winning, salon-born haircare brand known for championing natural textures and redefining curl care. With a strong belief that beauty should be inclusive, ethical, and effortless, the brand offers a full range of vegan, cruelty-free, and sulfate-free products made for all hair types especially curls, waves, and coils. Loved for its plant-powered formulas and stylish, sustainable packaging, Umberto Giannini makes salon-quality haircare accessible to everyone. Today, the brand continues to lead the curl revolution, empowering people everywhere to embrace their unique hair journey with confidence.