How to make your employees brand advocates

Words by Medy Navani, Founder and Creative Director of Design Haus Medy Social media is a powerful tool for brand advocacy and it is being used more than ever to engage directly with customers. When it comes to a business, it is important to gain support from employees and build a platform in which they can support as well as establish themselves as advocates for the brand. According to Gallup, companies with high workplace engagement earned 147 percent higher and had an increased profitability of up to 21 percent compared…

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