5 simple tips for effortless yet chic maternity style

خمسة نصائح لإطلالة مريحة وأنيقة وبسيطة للنساء الحوامل

19 October 2020, Dubai, UAE: If you’re new to dressing for two, the world of maternity clothes might be somewhat of a mystery. When it comes to dressing during pregnancy, comfort and style are key. But why wear a glorified sack when you can look elegant? Max Fashion’s maternity collection offers a complete wardrobe solution featuring comfortable fabrics and an uplifting colour palette with lively graphics. From work wear essentials, to comfortable stretch pieces, to the latest trend hits, the collection has great value options for all expectant mothers. Dress…

THE MAISON BOUCHERON REVEALS ITS NEW CAMPAIGN

دار بوشرون تكشف عن حملتها الجديدة “Legacies”

Boucheron is happy to present its new campaign, «Legacies», broadcasted from September 21 to November 5. It puts the spotlight on three women who share the values of empathy and generosity that are dear to the Maison: Nour Arida, Jessica Kahawaty and Saira Arshad. Each of them speaks of the values passed on to them, which have enabled them to shape their own style. Style and values that, in turn, they endeavor to pass on. This message echoes the vision of Maison Boucheron, where every creation in the last 160…

Clarks Autumn Winter 2020 Campaign Links the Brand’s Past, Present and Future

الحملة الترويجية لتشكيلة خريف وشتاء 2020 من علامة كلاركس

In the latest campaign, Clarks celebrates local creative changemakers who unite history with vision. For almost 200 years, Clarks has championed “big picture and outside of the box” thinking. First introduced by Nathan Clark in 1950, the brand’s iconic Desert Boot has become a sartorial touchstone for trailblazers across creative disciplines and all over the world. This Autumn, Clarks latest campaign — “THEN. NOW. ALWAYS.”— celebrates the Desert Boot’s enduring international and cross-generational appeal, which brought together simple design and craftsmanship to create an instant classic. The campaign combines past…

Explore the World of Fashion 2020 On-Screen and In-Scene  at Mall of the Emirates

اكتشفوا “عالم من الأزياء 2020” على الشاشة من قلب “مول الإمارات”

The five-day event will bring together A-list celebrities, world renowned designers, exclusive luxury brands, and industry experts. Dubai, United Arab Emirates, October 13, 2020: From 13 to 17 October, fashion, beauty, and art will all come to life through a series of glittering World of Fashion celebrations as Mall of the Emirates welcomes its latest Autumn Winter 2020 fashion arrivals in the Central Atrium. Dubai’s most exciting fashion event, World of Fashion is a glamorous celebration of style, design and all things haute couture. The five-day gathering brings the fashion…

For him and for her: Fashion trends to watch this fall

13 October, 2020, UAE: It is that time of the year when in many places across the world, leaves on trees turn to beautiful shades of red and fall to the ground. It is the most colourful and vibrant season of the year – autumn! If you are wondering what trends are going to be hot once the temperature starts cooling down, Max has got you covered. Style experts at the region’s leading value fashion house are ready to help you put your best foot forward with an impressive array…

5 aww-esome autumn essentials for kids

5 طلات كلاسيكية استثنائية لخريف غاية في التألق

12 October, UAE 2020: With the temperatures dropping, it’s time to think about packing away your kids’ summer outfits and stocking up children’s wear pieces for the fall. Autumn is a perfect time to experiment with fashion and buy new outfits for kids. The key to autumn fashion shopping lies in purchasing the essentials and keeping it fun, fresh and unique. The new collection from Max for the little ones lead with classic autumnal colours, highlighting the fun aspect of kids at play and versatility of the clothes on offer…

An ode to life – to the beautiful moments we create together. ‘BELMONDE’ SPRING / SUMMER 2021

قصيدة للحياة – للحظات الجميلة التي نصنعها معًا. “بلموندي”

Unapologetically free-spirited, transcendently bold, and wildly enchanting – The scene is set in the late sixties in Saint-Tropez, the era’s playground and the golden-age of Godard’s New Wave Cinema – where women play the lead and leave a long-lasting impression. A storyline as told by on-screen femme fatales, a series of unexpected adventures on the French Riviera – a place where one goes to get away from it all, but also to get noticed. The Kristina Fidelskaya Spring / Summer 2021 collection is entitled ‘Belmonde’ – inspired by the charisma…

Tissot Heritage Navigator Chrono Auto 1973 The true spirit of classic racing

Tissot Heritage Navigator Chrono Auto 1973

A year after the overnight success of the first generation of the Tissot Heritage Navigator Chrono Auto 1973, Tissot launches a second series of its barrel-shaped chronograph. Traditionally an innovative brand, Tissot presents this expressive timepiece as part of the partnership that unites Tissot and the Kessel Classics vintage car racing team. This comfortable 43mm piece with high-quality finishes again mingles sports elegance with the neo-vintage design language. A lineage confirmed by the engine In developing the Tissot Heritage Navigator Chrono Auto 1973, Tissot summoned a model from its archives.…

Elli Junior

إيلي جونيور Elli Junior

As every great brand, Dubai based Elli Junior was created out of necessity, vision and self-motivation.  When Elli Kasbi had her first born, she started looking for baby clothes, baby products and baby toys. But coming from Sweden, where quality is a way of life, the aspiring entrepreneur didn’t find what she would deem best for her child in terms of quality and diversity, Hence, Elli Junior was created to fill this gap in UAE market for children between the ages of 0 to 4 years old. Going strong in…

International Day of the Girl 2020 Dress like the girl you want to become

International Day of the Girl 2020

To celebrate International Day of the Girl on 11 October 2020, Max Fashion is highlighting the transformative power of apparel as a catalyst of change in the way girls feel and express themselves. This year, under the theme, “My voice, our equal future”, the day reimagines a better world inspired by girls – energized and recognized, confident in their power as change-makers. Max aims to make every new outfit a new chapter in the wearer’s life and every single moment a time to blossom. Through its collections, the region’s leading value…