REDTAG ignites Ramadan rush; announces free gifts, vouchers, & fashionable festive wear
dition of Ramadan bonanza, has announced free gifts and vouchers, along with the launch of modest festive wear
March 20th, Dubai, UAE: REDTAG, the Middle East’s leading value-fashion and homeware brand, today announced its Ramadan offerings, which include a new line of modest festive wear, free gifts, and vouchers. The limited-period offers will run between March 19 and April 22, bearing REDTAG’s promise of uncompromising value and embodying its time-honoured tradition of specialized offerings during Ramadan.
Starting March 19, shoppers will receive an AED-40 gift voucher on a purchase worth AED 200 or more. The limited-period offer, applicable across REDTAG’s apparel and homeware categories, will continue till the 1st of April. The voucher offer will be followed by free gifts on a purchase worth AED 250 or more, from 2nd to 22nd April. Offers are valid across all REDTAG outlets and online in the UAE.
“Over the years, in line with Ramadan’s spirit of gratitude, we have made solemn efforts to thank our customers, whose patronage has eclipsed us to the top of the fashion industry. As Ramadan transcends cultural and geographical frontiers, we have ensured the offers are accessible across the region with country-specific distinctions. Overall, the objective is to ensure that every REDTAG shopper feels appreciated during the holy month,” explained Shehbaz Shaikh, Chief Retail Officer, REDTAG.
Accordingly, from March 19 to April 1, REDTAG shoppers in KSA, Kuwait, Bahrain, Oman, and Qatar, too, will receive a gift voucher of SAR 50, KWD 4, BHD 4, OMR 4, and QAR 50, respectively, for a purchase worth SAR 250, KWD 20, BHD 20, OMR 20, and QAR 250 or more. Subsequently, from 2nd to 22nd April, a purchase worth SAR 250, KWD 20, BHD 25, OMR 25, and QAR 250 or more will entitle shoppers to a high-quality free gift from REDTAG. The offers are applicable across REDTAG’s collections, including the newly launched specialized Ramadan range, Shine Bright.
Taking a family-centred approach this Ramadan, REDTAG has designed matching/complementing apparel for all the members: Men and boys have shirts in solid colours and cotton trousers that exude elegance; women and girls have dresses in powdery-pink and off-white, as well as glittery gold, in line with the grandeur of the occasion. The festive collection also boasts zebra-print pleated long dresses, paisley print dresses, and luxurious embroidered silk shrug-jackets for modest-fashion aficionados. Shirts in creams, monogram-printed t-shirts, and classic denim will resonate with boys and men who ascribe value to comfort.
“We are revolutionizing the idea of ‘value’ in fashion, in the Middle East. Our ‘New Lower Prices’ campaign will drastically reduce the prices of apparel and homeware, enhancing brand access for customers across socioeconomic strata. Likewise, there is a unique balance of functionality and aesthetics in our clothing, aimed at catering to shoppers en masse. Additionally, through the adoption of relevant technologies, we are unlocking the power of personalization and optimizing the customer experience,” Shehbaz added.
As a validation of its multi-pronged strategy, REDTAG recently bagged the RetailME ‘Most Admired Retailer Award for Excellence in Children’s Wear’. Subsequently, it also launched a new ecommerce site in the UAE. Behind the brand’s expansion spree, ‘New Lower Prices’ initiative, and technology adoption is its customer-centricity, which also saw the launch of hyper-convenience services such as ‘Anytime-Anywhere Exchange’, ‘Find Your Size’, ‘Fashion Stylists’, and ‘Free Home Delivery’. With several such first-to-market services in the Middle East and its tiered loyalty program — RT Rewards — which boasts over 15 million members, REDTAG continues to cement its position as the leading value fashion and homeware brand in the region.
A BMA International company, REDTAG was launched as a value apparel and homeware label in 2006. Driven by the vision of delivering high-quality and affordable fashion and lifestyle products, the brand has emerged as a leader in its niche. From its first store in Abu Dhabi, REDTAG has rapidly expanded to over 225 outlets across the Middle East and Asia – including the Kingdom of Saudi Arabia, United Arab Emirates, Qatar, Kuwait, Oman, Bahrain, and many more locations. REDTAG is built on a strong customer focus, delivering enjoyable in-store experiences and seamless online interactions that are designed to exceed expectations. The brand takes a ‘Glocal’ approach to its offerings – adapting global trends to local sensibilities. REDTAG’s highly successful ‘RT Rewards’ loyalty program is currently over 15 million members strong and growing fast. The program encourages repeat visits through tailored offerings and special rewards, with over 90% of the company’s transactions now coming from repeat customers. REDTAG is the RetailME award winner for the ‘Most Admired Retailer Award for Excellence in Children’s Wear’ 2022