THE FIRST GROUP DEBUTS LIFESTYLE BRAND, THE FIRST COLLECTION

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THE FIRST GROUP DEBUTS LIFESTYLE BRAND, THE FIRST COLLECTION Exciting new lifestyle brand unites The First Group’s fast-growing collection of hotel, F&B and leisure assets Integrated global property developer, The First Group, is proud to introduce a unique and innovative lifestyle brand, The First Collection, which encompasses the firm’s portfolio of hotels, restaurants and leisure venues. The launch of the brand marks a major step in the firm’s evolution that has long been recognised as one of the UAE’s leading property developers, thanks to its existing portfolio of 11 award-winning…