The Trade Desk and Choueiri Group partner to offer greater programmatic access in the Middle East

The Trade Desk and Choueiri Group partner to offer greater programmatic access in the Middle East

London, United Kingdom,  (AETOSWire) :Today, global advertising technology leader, The Trade Desk announces a new partnership with Choueiri Group, the leading media representation group in the Middle East which has close ties with many of the region’s largest broadcasters and publishers. The partnership will open greater access to programmatic ad inventory across the Middle East region. The move will allow advertisers to launch and manage their digital campaigns across multiple channels, including desktop, mobile, Connected TV and Digital-Out-Of-Home (DOOH). Choueiri Group’s extensive inventory will provide brands with scale not previously…

AdColony reveals Apple’s iOS 14 Consumer Privacy Updates

آبل Apple تكشف عن تحديثات خصوصية المستهلك لنظام iOS 14

Apple has already rolled out its device ID sharing permission framework and will be enforcing support of it in Spring 2021. When accessing an app on an Apple device (including iPhones, iPads, Apple TVs, even Apple computers), users will need to opt-in to the sharing of their data via a simple prompt on an app-by-app basis (similar to website cookie disclaimers). If a user chooses not to opt-in, they cannot be tracked.  It all started with cookies! Decades before the IDFA, there was the cookie. For many years, online advertising…

DMS’ media partner Dailymotion launches powerful video solution at no extra cost for Publishers & Broadcasters

DMS’ media partner Dailymotion launches powerful video solution at no extra cost for Publishers & Broadcasters

Dubai, United Arab Emirates,  (AETOSWire): Digital Media Services (DMS), the digital arm of Choueiri Group recently announced that their media partner Dailymotion have very successfully rolled out a new video solution which enables publishers to use Dailymotion as a video player on their websites for free. The timely innovation arrives as the digital media environment and media consumption continue to transition rapidly from text to video. Video has grown to attract nearly 80% of internet data usage, and is envisioned to remain the dominant force which directs the course of…

Rotana Audio Visual Appoints Choueiri Group’s Digital Media Services (DMS) – Saudi Arabia, As Its Exclusive Advertising Media Representative

Rotana Audio Visual Appoints Choueiri Group’s Digital Media Services (DMS) – Saudi Arabia, As Its Exclusive Advertising Media Representative

Dubai, United Arab Emirates,  (AETOSWire): Rotana Audio Visual LLC, the leading production company in the Kingdom of Saudi Arabia and the Arab world, has appointed “Digital Media Services (DMS) – Saudi Arabia”, a Choueiri Group company, to handle the exclusive, advertising sales for “Rotana Audio and Video” and “Rotana FM” in the Middle East and Turkey. The partnership includes all the content from “Rotana FM” Radio Station, as well as the production services of “Rotana Audio and Video”, which comprise of concerts and the filming of Video clips, as well…

Radisson Hotel Group reinforces its position across the Middle East

Radisson Hotel Group reinforces its position across the Middle East

Despite the challenges, due to the current circumstances, Radisson Hotel Group has started moving towards normality with a host of expansion and opening announcements over the past months. From the first Radisson RED in the region to making history with the appointment of the world’s first female Saudi General Manager in the hospitality industry, Radisson Hotel Group looks back on a year of mixed emotions and many great achievements. Looking back at 2020, Radisson Hotel Group has announced more than 40 new hotel signings across EMEA, five of which comprising…

Choueiri Group’s C-Media Appointed as the Exclusive Media Representative for Al-Nahar TV and Al-Nahar Drama channels

Choueiri Group’s C-Media Appointed as the Exclusive Media Representative for Al-Nahar TV and Al-Nahar Drama channels

Dubai, United Arab Emirates-(AETOSWire): “Trenta for Art Production and Distribution” the owners of Egypt’s Al-Nahar TV Network recently announced the appointment of Choueiri Group’s “C-Media”, as the Exclusive Media Representatives for Al-Nahar TV (General Entertainment Channel) and Al-Nahar Drama (Series Channel). The announcement comes further to both parties, setting out a clear vision and strategy aimed at commercial growth and expanding the advertising marketing. The tie-up which comes into effect as of January 2021, grants C-Media the exclusive rights for commercial ad sales and marketing for both satellite TV channels…

Himalaya unveils ‘Face of Change’ campaign to encourage young women and endorse change

Himalaya unveils ‘Face of Change’ campaign to encourage young women and endorse change

Dubai, United Arab Emirates,  (AETOSWire): Known as the herbal expert in the beauty industry, Himalaya, unveils a regional campaign that seeks to inspire young women to fearlessly chase their dreams and passions. Dubbed Face of Change, the campaign reiterates the brand’s core message that having beautiful healthy skin gives a person the strong sense of confidence they need, to take on any challenges in life. “It is a known fact that pimples is a common fear faced by most teenagers and can often also affect their careers. Being one of…

ZC Rubber Unveils Massive Billboards in 4 Countries for Westlake and Arisun Tire Brands

ZC Rubber Unveils Massive Billboards in 4 Countries for Westlake and Arisun Tire Brands

HANGZHOU, China–(BUSINESS WIRE/AETOSWire)— ZC Rubber, the world’s 10th largest tire manufacturer, unveils massive billboards in 4 world-famous locations covering the United States, Australia, Thailand, and Germany. The tire maker will showcase its Arisun and Westlake Tire brands through the sprawling 25-story, 15,000-square-foot building side LED display wrapping around the American Eagle store as the second launch at the heart of Times Square in New York. The company will also roll out a simultaneous billboard launch located at the Melbourne Galleria in Melbourne, the Palladium Square in Bangkok, and the Potsdamer…

Dubai Media Incorporated (DMI) renews its media representation contract with Choueiri Group’s MEMS

Dubai Media Incorporated (DMI) renews its media representation contract with Choueiri Group’s MEMS

Dubai, United Arab Emirates,  (AETOSWire): At a recent signing ceremony held at the Dubai Media Incorporated (DMI) Headquarters in Dubai, Choueiri Group’s Middle East Media Services (MEMS) renewed its long-standing exclusive media representation contract with all DMI platforms. The 5-year extension will witness MEMS continuing to serve as the official Exclusive Media Representative for all DMI media platforms from 2021 to 2025, with the partnership focused on realizing unprecedented new heights of growth, development, and regional media leadership across all facets of Dubai’s flagship media group. Present on the occasion…

Spotify launches SAWTIK to celebrate emerging Arab female artists  across the MENA region

Spotify  يطلق”صوتك” للاحتفاء بالفنانات الصاعدات في الشرق الأوسط وشمال إفريقيا

Arab superstar Latifa debuts as SAWTIK’s godmother to mentor 16 emerging female artists including Almas from UAE Spotify research highlights challenges emerging female artists face in MENA’s music scene Around 60% of aspiring female artists believe that their potential is limited by stigmas associated with women in the music industry Female artists made up less than 13% of Arab artists signed by MENA-based labels in the past five years Dubai, UAE – 17  November 2020: Spotify, the world’s largest audio platform, launches ‘SAWTIK’, an initiative to celebrate and amplify the…