Lifebuoy EFFECTIVE AGAINST COVID-19 CORONAVIRUS in laboratory tests

Lifebuoy is the first soap brand to confirm its liquid hand wash and alcohol-based hand sanitiser* are over 99.9% effective against COVID-19 Coronavirus[1]. It is expected that this will also be proven for many more hand hygiene products. Years of research have shown that regularly washing hands with soap and water, as advised by public health authorities[2], is highly effective against germs.  The initial test results, conducted at the internationally accredited Microbac Laboratories, further contribute to the years of research, and shows that a liquid hand wash and an alcohol-based…

Waterfront Market Re-Opens on 28th April

Dubai, United Arab Emirates, 27 April 2020: In line with the recent directive from government authorities, Waterfront Market, Dubai’s premier state-of-the-art fresh food market is delighted to announce that all its shops and F&B outlets will re-open on Tuesday 28th April, joining its Fish, Meat, Dry Goods and Fruit and Vegetable Markets, and Lulu Hypermarket. The management team have taken extra precaution to safeguard the health and safety of all who enter. During Ramadan all Markets will be operational from 6:00am to 22:00pm, offering the best value in fresh goods,…

VDX.tv, A New Business Division of Exponential Interactive, Is Expanding Into the United Arab Emirates

DUBAI, United Arab Emirates–(BUSINESS WIRE/AETOSWire) – Digital advertising leader Exponential Interactive announced this week that it is rolling out its new, video-driven business division, VDX.tv, in all global markets. VDX.tv allows brands to serve tailormade video-driven experiences across screens, including connected TV (CTV) and Over the Top (OTT). This announcement is on the heels of a successful launch in the U.S. in October 2019. Exponential has a decade long history of creating results-driven advertising solutions for brands globally. VDX, or video-driven experiences, has a proven track record for international advertisers. The VDX.tv…