6 stylish fashion finds for your modest wardrobe

6 أزياء مثالية للارتقاء بمجموعتك المميزة من الألبسة المحتشمة

6 stylish fashion finds for your modest wardrobe  Modest outfits are popular among many women who embrace a fashion-forward lifestyle while adapting and balancing their values with culture and sophistication. Trendy, casual outfits for fashionistas, are made with special intention of offering the perfect blend of modesty and style. Those who love modest fashion consider abayas their go-to outfit for everyday wear. If you’re looking for new designs to up your modest wear game, MAX experts are here to help: Invest in pieces that don’t require a lot of layering…

Move With Us fitness series

إنشاء نطاق واسع لممارسة النساء الرياضة

WATCH US MOVE: ADIDAS ACCELERATES ITS COMMITMENT TO CREATING AN INCLUSIVE SPACE IN SPORT FOR WOMEN WITH PRODUCT INNOVATION AND FRESH WORKOUT SERIES adidas announces Watch Us Move campaign that supports all women, unveiling 2021 roadmap of product innovations from performance tights that help you stay in play during your period, to full cover swimwear The first product innovation to drop is Formotion; adidas’ most supportive activewear yet, available online and in select markets The Move With Us fitness series, accessible for free on YouTube, brings content from a line-up…

 Let your kids express themselves with styles that stand out

 Let your kids express themselves with styles that stand out

A comfortable kid is a happy kid. Essential to keeping them comfortable is making sure they’re dressed appropriately for all weather conditions. Spring time may be tricky for parents to dress their kids as the region can quickly change from mild and sunny to cold, dusty and windy. Max experts offer some guidelines and tips that should help set your child up for an enjoyable time outdoors this spring: Dressing your girl in layers can be fun for both of you! There are so many stylish options to play with.…

6 ways to style your favourite denim pieces for every occasion

ستة خيارات للحصول على طلة متألقة بأزياء الدنيم لجميع المناسبات

Denim is an essential in your wardrobe no matter what the season. It is versatile and can bring together almost any outfit. Pair a denim jacket with your best dress or go super causal by choosing classic jeans and a t-shirt. Once reserved only for the weekend, denim proves to be a timeless classic option suitable for all occasions. This is why Max has just added to its “Born to Denim” collection for men and women. Come spring, a pair of jeans and a tee is all you need to…

adidas and Beyoncé Launch Third Ivy Park Collection: “ICY PARK”

أديداس وبيونسيه يطلقان مجموعة Ivy Park الثالثة:  “ICY PARK”

Herzogenaurach, FEBRUARY, 2021. adidas and Beyoncé present the third collection in their ongoing adidas x IVY PARK collaborative partnership. Aptly titled “ICY PARK”, the collection brings the streets to the slopes, infusing alpine-ready silhouettes with classic streetwear elements to deliver an array of apparel, footwear, and accessories that champion all forms of creative self-expression. Expanding on the partnership’s collaborative mantra, “Where is My Park”, the collection is supported by a multi-media campaign, playfully dubbed “ICY PARK”, which seeks to inspire creativity, individuality, and imagination. With a campaign that features a…

Enjoy up to 50 Per Cent Off on Modest Fashion Collections at Kashkha

استمتع بخصم يصل إلى 50 في المائة على الأزياء المحتشمة

Kashkha, a global brand for contemporary Arabic fashion, invites fashion lovers to explore its gorgeous collection of Modest Fashion and avail up to 50 per cent discount on select lines. The offer is valid both in stores in the UAE as well as online. Kashkha’s chic and elegant range of Modest wear is ideal for any occasion and has been beautifully designed to make women feel their best. Available in an array of colours and styles it includes all-time favourite pieces everyone wants. The Kashkha Management, stated, “At Kashkha, we…

ARIEL MIDDLE EAST BRINGS BACK ITS POD SWAP SHOP   TO RIPE MARKET AT ACADEMY PARK

إريال الشرق الأوسط تشارك في سوق “رايب”

Back by popular demand! The sustainable clothing activation is happening on 19th and 20th February 2021 Dubai, UAE: 17th February 2021: Ariel Middle East – one of the world’s most recognisable laundry brands – is bringing back their POD Swap Shop to Ripe Market this weekend on 19th and 20th February 2021. The pop-up shops from Ariel aim to raise awareness about the importance of using quality detergents to keep clothes looking fresh and bright for longer. The intention is to discourage the throwaway nature of fast fashion, and to…

10 wallet-friendly Valentine’s Day gifts for him and her

10 هدايا ذات قيمة استثنائية للعشاق في عيد الحب

7 February 2021, Dubai, UAE: Valentine’s Day is all about romance and treating someone special in your life. And who couldn’t use a chance to celebrate love in their life a little more? As the perfect opportunity to let little romantic gestures shine is just around the corner, Max experts are here to help you get great gifts on a budget: Just the right amount of sparkle, a set of six dainty earrings (AED29) are perfect for everyday wear, but still glitzy enough for formal occasions. A plush robe is…

Set the pace for 2021: shop the new Max active wear collection Max launches its latest active lifestyle range for men and women

Set the pace for 2021: shop the new Max active wear collection

Kickstart the new year in style. Welcoming 2021 with its best sneaker forward, Max has launched a brand-new active wear collection that is as on fleek as it is comfortable. Think sleek hoodies, fitted colourful sports bras and geometric patterned leggings, comfort fit t-shirts, lightweight shorts, mesh details with contrast lining. GCC-based men and women will be spoilt for choice when looking for updated pieces to add to their gym wardrobe. Fresh for 2021 the Max Active collection inspires fitness enthusiasts and the health-conscious to test their boundaries and keep…

Jalabiyas – Epitome of Grandeur,Grace and Elegance

جلابيات -اناقة و ذوقرقي ونعومة

No other garment symbolises the heritage of Arabian culture as much as Jalabiyas. The traditional Jalabiyas, hand-crafted by master artisans, trace their origin to ancient times and were loved and treasured by royalty. The grandeur of the spectacular tunics has been documented and preserved by many historians and museums. It is perhaps the most enduring and iconic garment often passed down generations in a household. Exquisite weaves, rich fabrics, vibrant colours, intricate embroideries and frills were beautifully combined to create magnificent robes for every occasion. Over the years, adaptations of…