Wellx: Disrupting insurance in the Middle East with hyper-personalized wellness experiences

Wellx: Disrupting insurance in the Middle East with hyper-personalized wellness experiences

DUBAI, UNITED ARAB EMIRATES: Starting February 2022, individuals, SMEs and corporates in the UAE can explore a brand-new, digital-first, wellness-backed insurance experience: Wellx. Founded by Javed Akberali and Vaibhav Kashyap, Wellx offers hyper-personalized protection plans as well as an ecosystem of wellness solutions that encourage individuals, families, companies and communities to stay healthy. “The whole point of insurance was about sharing risk: but for far too long, we have only focused on the financial risk. In a post-Covid world, that doesn’t cut it anymore. It’s time to focus on preventing…