Choueiri Group’s digital arm DMS lauded and recognized for its “publisher first-party data” capabilities

Choueiri Group’s digital arm DMS lauded and recognized for its “publisher first-party data” capabilities

Dubai, United Arab Emirates-(AETOSWire) With the demise of the third-party cookie, publishers’ first-party data is gearing up to become the latest gold standard for advertisers. Leading industry authority New Digital Age (Covering the latest news, insights, opinions and research on all aspects of digital media and marketing), recently partnered with audience platform Permutive to launch ‘The Pitch’ – a Dragons’ Den-style contest where market-leading publishers were invited to prove to a panel of agencies that their first-party data offer could deliver campaigns on client KPIs, without the use of any…