SHANGRI-LA GROUP LAUNCHES Fam.ily™ BRAND TO BRING BEST-LOVED FAMILY EXPERIENCES

فنادق ومنتجعات شانغريلا تطلق علامة فاميلي لتوفير تجارب عائلية مميزة لعملائها

SHANGRI-LA GROUP LAUNCHES Fam.ily™ BRAND TO BRING BEST-LOVED FAMILY EXPERIENCES FOR CUSTOMERS Dubai, 24 May 2021 – Shangri-La Group has announced the launch of Shangri-La’s family experience brand Fam.ily™ that will create best-loved experiences for multi-generational families as well as provide support for customers on their parenting journeys. This new offering reflects Shangri-La’s Asian heritage and strong family culture, it also reaffirms the brand’s commitment to evolving with customers to fulfill ever-changing demands and delivering on the brand promise of heartfelt hospitality. The Fam.ily™ brand houses a variety of new…