Consumer engagement tools to change the $27 trn global retail sector

أدوات إشراك المستهلك لتغيير قطاع التجزئة العالمي

Consumer engagement tools to change the $27 trn global retail sector, experts at RetailME digital conference say Date: Dubai, UAE; June 23, 2021 News Highlights Word of mouth marketing drives US$6 trillion of annual consumer spending and is estimated to account for 13 percent of consumer sale. The global augmented reality (AR) and virtual reality (VR) market is forecast to reach US$18.8 billion in 2020. By 2021, the influencer marketing market value is forecast to grow to US$13.8 billion.  Data-driven consumer engagement tools using digital technology, data analytics, user-generated content,…