Majid Al Futtaim Chooses CitrusAd as its Retail Media Technology Platform

Majid Al Futtaim Chooses CitrusAd as its Retail Media Technology Platform

PETERSBURG, Fla.–(BUSINESS WIRE/AETOSWire)— Majid Al Futtaim Retail, operator of Carrefour in the Middle East, Africa and Asia, is directly integrating its in-house technology and advanced analytics pipeline with the CitrusAd retail media platform, to accelerate the offering across all its markets in the coming weeks. Majid Al Futtaim operates over 375 Carrefour stores in 17 countries, and serves more than 750,000 customers daily and employs more than 37,000 people. By combining CitrusAd’s retail media technology with Majid Al Futtaim’s data and advanced analytical capabilities, the exclusive Carrefour franchisee will be…