Etihad Airways Selects Ad-Lib.io to Evolve and Scale their Cross-Channel Digital Marketing

Etihad Airways Selects Ad-Lib.io to Evolve and Scale their Cross-Channel Digital Marketing

ABU DHABI, United Arab Emirates & LONDON–(BUSINESS WIRE/AETOSWire)– Etihad Airways, the national airline of the UAE, and Ad-Lib.io, the next-generation Creative Management Platform (CMP), have partnered to advance Etihad’s digital advertising capabilities to the next level by leveraging Ad-Lib.io’s leading platform for digital-savvy brand marketers. Following a rigorous RFP process, Ad-Lib.io’s platform was selected to deliver a user-friendly interface, simple scalability, and transparent workflow that would enable teams to collaborate on automated ad production across Display, Social, and Video. In addition, Ad-Lib.io’s solution fulfilled Etihad’s need for increased personalization and…

North Ladder chooses PivotRoots as digital marketing partner for the region

North Ladder chooses PivotRoots as digital marketing partner for the region

Dubai, United Arab Emirates– March 29, 2021-(AETOSWire): North Ladder (previously called BuyBack Bazaar). a trading platform for pre-owned luxury assets and electronics. has appointed Dubai-based digital agency PivotRoots as its digital marketing & data analytics agency. North Ladder has recently secured a $5m Series A funding round led by regional venture capital firm BECO Capital and direct the new investment towards scaling up its technology platform. improving the customer experience and expanding into new markets. PivotRoots will be a key digital growth partner to drive awareness. preference for the brand…

E-Tailing to dominate Middle East’s retail industry with the annual online sale

 expected to cross US$50 billion in 2022 Dubai CommerCity is providing an e-commerce ecosystem that can support small businesses, where you will get relevant support needed to do your business online and strategy consulting guidance on e-commerce regulations in the region. Zebra Technologies’ shopper study report shows that 65% prefer shopping with online retailers that also have a brick-and-mortar location and 76% prefer retailers that offer easy returns Online sale in the Middle East and North Africa (MENA) region is now expected to exceed US$50 billion by the end of 2022, up…

Acer and Sauber Motorsport Continue Partnership in 2021

DUBAI, UNITED ARAB EMIRATES (February 22, 2021) Acer and Sauber Motorsport, which manages and operates the Alfa Romeo Racing ORLEN entry in the Formula One world championship, announced the two companies will extend their partnership into the 2021 season. Having entered a valuable partnership in 2020, the team and Acer will take it to the next level by continuing to introduce state-of-the-art Acer technology to power and connect the team, both trackside and at Sauber’s Hinwil HQ, while also unveiling an ambitious marketing activation featuring Alfa Romeo Racing ORLEN driver,…

Sharjah Business Women Council’s 2020 programming builds a future skills framework for UAE businesswomen 

“سيدات أعمال الشارقة” يعزز مهارات اقتصاد المستقبل

SBWC was quick to adapt its agenda to Covid-19 induced challenges, empowering members with new knowledge and skills that helped them ensure business continuity The year 2020 saw Sharjah Business Women Council (SBWC) – a NAMA Women Advancement Establishment (NAMA) affiliate – navigating challenges imposed by the coronavirus (Covid-19) pandemic with agility, guiding its membership of 2,000-plus businesswomen to hold their ground and continue to grow in their respective market sectors. Responding to the rapid changes in the global economy and shifting consumer behavior, SBWC also deployed digital transformation strategies…

Talent Resources Responds to High-demand and Expands Internationally

Talent Resources Responds to High-demand and Expands Internationally

NEW YORK–(BUSINESS WIRE/AETOSWire)— Due to a high demand for business, one of the most well-known and highly respected digital marketing and influencer agencies, Talent Resources, expands overseas to the United Kingdom. The agency, headquartered in New York, has satellite offices in Los Angeles, Boston, Chicago, and now London and Dubai. Talent Resources is a bridge between Hollywood and Madison Avenue; providing premier brands with instant access to the massive audiences of the leading celebrities and influencers in the world. One of the first agencies to recognize the value of influencers…

Middlesex University Dubai (MDXD) Signs with AVIAREPS Memorandum of Understanding

جامعة ميدلسيكس بدبي توقع مذكرة تفاهم مع آفياريبس

Partnership to explore opportunities for collaborative research, sharing of expertise, guest lectures and student internships Dubai, United Arab Emirates – 18 November 2020 Recognizing mutual interest in the areas of tourism, marketing, communications, research and education, Middlesex University (MDX) Dubai and AVIAREPS signed a Memorandum of Understanding (MOU) on November 1st, 2020 to promote cross industry engagement, collaboration and expertise sharing between the two entities. With the establishment of the MOU, both parties will explore opportunities to further develop international best practice across a number of fields through the sharing…

Tips to boost social media marketing strategy discussed at SIBF 2020

 Social media should be an essential part of every brand’s marketing strategy, said expert at virtual session at Sharjah International Book Fair Samaan Mikhael, a well-known technology expert discussed the key digital marketing tools required to manage all social media accounts in one place at a virtual session held at the 39th Sharjah International Book Fair (SIBF) that concluded  yesterday at Expo Centre Sharjah. The session titled ‘Automation Tools’ was hosted by the Social Media Station on the virtual ‘Sharjah Reads’ platform. During the SIBF session, Samaan Mikhael also discussed…

AVIAREPS TO LAUNCH SECOND EDITION OF THE MIDDLE EAST 3D VIRTUAL TRAVEL CARAVAN

آفياريبس تستعد لإطلاق النسخة الثانية من معرض السياحة والسفر الافتراضي

“Second edition to focus on outbound tourism professionals and travel agent buyers from the UAE, Oman, Lebanon, Jordan, and for the first time Israel.” Dubai, United Arab Emirates – 09 November 2020 AVIAREPS, the global representation leader providing international market growth opportunities to a portfolio of more than 100 airlines and 150 travel and tourism clients worldwide, prepares to launch its second Middle East 3D Virtual Travel Caravan following the success of the first one on October 21, 2020. The 2nd edition of the non-destination specific virtual exhibition will be…

ITCAN witnesses 160 per cent growth in performance marketing from 2019 to first half of 2020  

ITCAN witnesses 160 per cent growth in performance marketing

Brands becoming more aware of advantages and benefits of performance marketing ITCAN, a leading e-commerce technology and digital marketing company focused on e-commerce performance marketing, has revealed a remarkable increase in the demand for performance marketing services from 2019 to the first six months of 2020 (H1 2020)–demonstrating overall growth of around 160 per cent during the period. The vibrant growth reflects the increased awareness of brands on the benefits and advantages of performance marketing, which has now become a vital component to e-commerce growth. Moreover, an increase of 180…