{:en}DMS wins exclusive media representation across MENA for leading online video streaming player Viu{:}{:ar}ديجيتال ميديا سيرفيسز (DMS) تفوز بالتمثيل الإعلاني الحصري لمنصة “ڤيو” الرائدة لبث الفيديوهات الترفيهية في الشرق الأوسط وشمال أفريقيا{:}

{:en}DMS wins exclusive media representation across MENA for leading online video streaming player Viu{:}{:ar}ديجيتال ميديا سيرفيسز (DMS) تفوز بالتمثيل الإعلاني الحصري لمنصة “ڤيو” الرائدة لبث الفيديوهات الترفيهية في الشرق الأوسط وشمال أفريقيا{:}

{:en}Dubai, United Arab Emirates,  PCCW (SEHK:0008) –– Viu, PCCW’s leading pan-regional OTT video streaming service, and Choueiri Group jointly announce the appointment of Digital Media Services (DMS), the digital arm of Choueiri Group, as Viu’s Exclusive Media Representative across the MENA region. The collaboration, which became effective on October 1, 2021, will witness DMS working towards supporting Viu’s freemium digital video platform, and promoting its ongoing evolution as a highly beneficial advertising medium for brands and advertisers across the MENA region. Elaborating on the full scope and potential of the…

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{:en}Choueiri Group’s digital arm DMS lauded and recognized for its “publisher first-party data” capabilities{:}{:ar}تكريم DMS، الذراع الرقميّة لـ Choueiri Group، لقدراتها كناشر لبيانات الطرف الأول{:}

{:en}Choueiri Group’s digital arm DMS lauded and recognized for its “publisher first-party data” capabilities{:}{:ar}تكريم DMS، الذراع الرقميّة لـ Choueiri Group، لقدراتها كناشر لبيانات الطرف الأول{:}

{:en}Dubai, United Arab Emirates-(AETOSWire) With the demise of the third-party cookie, publishers’ first-party data is gearing up to become the latest gold standard for advertisers. Leading industry authority New Digital Age (Covering the latest news, insights, opinions and research on all aspects of digital media and marketing), recently partnered with audience platform Permutive to launch ‘The Pitch’ – a Dragons’ Den-style contest where market-leading publishers were invited to prove to a panel of agencies that their first-party data offer could deliver campaigns on client KPIs, without the use of any…