Are females the better drivers? (International Women’s Day 2021)

Are females the better drivers? (International Women’s Day 2021)

Dubai, United Arab Emirates,  To mark the international women’s day on March 8, we want to shed some light on ‘Who are the better drivers, females or males?’. This question captures the attention around the globe and RoadSafetyUAE wants to share some UAE specific insights. The data was extracted from the ‘UAE Road Safety Monitor’, a long-term perception and attitude research project which has been running for the past 6 consecutive years. Thomas Edelmann, Founder and Managing Director of RoadSafetyUAE explains: “Female drivers often don’t receive the due appreciation for…

 Let your kids express themselves with styles that stand out

 Let your kids express themselves with styles that stand out

A comfortable kid is a happy kid. Essential to keeping them comfortable is making sure they’re dressed appropriately for all weather conditions. Spring time may be tricky for parents to dress their kids as the region can quickly change from mild and sunny to cold, dusty and windy. Max experts offer some guidelines and tips that should help set your child up for an enjoyable time outdoors this spring: Dressing your girl in layers can be fun for both of you! There are so many stylish options to play with.…

6 ways to style your favourite denim pieces for every occasion

ستة خيارات للحصول على طلة متألقة بأزياء الدنيم لجميع المناسبات

Denim is an essential in your wardrobe no matter what the season. It is versatile and can bring together almost any outfit. Pair a denim jacket with your best dress or go super causal by choosing classic jeans and a t-shirt. Once reserved only for the weekend, denim proves to be a timeless classic option suitable for all occasions. This is why Max has just added to its “Born to Denim” collection for men and women. Come spring, a pair of jeans and a tee is all you need to…

Titan Watches Woos UAE’s Discerning Millennials This Valentine’s Day Curated His and Hers Watches Showcase the Brand’s Latest and Most Fashionable Products

ترتيب الصور موجود في النص العربي

Titan Watches, the world’s 5th largest watchmaker, has launched a curated collection of his and hers watches targeting millennials in the region. Featuring the brand’s latest and most fashionable products, these watches complement each other and reflect the vibrant and active lifestyle synonymous with the UAE. From the playfulness of Raga to the sartorial elegance of ELMNT, the comfort of Titan’s Athleisure range to the fashionable Sparkle, they are now available across Dubai and make great gifts and a style statement. “We are promoting this curated collection with the campaign…

Celebrate Individual Togetherness with Max  and be #uniqueandunited through fashion

Celebrate Individual Togetherness with Max

The campaign stands for the importance of diversity and inclusivity in women’s fashion  Max, the region’s leading value fashion retailer and part of the Landmark Group, has launched a new groundbreaking campaign to celebrate inclusivity and diversity in women’s fashion. Representing the unique cultural mix in the region and recognizing that beauty comes self-expression, the Individual Togetherness campaign encourages people to celebrate individuality in style and togetherness. For Max, diversity is the standard where a wide range of consumers stand #uniqueandunited. The new campaign is an exploration of different facets…

International Women’s Day at Hotel Cartagena 8-14th March 2021

International Women’s Day at Hotel Cartagena

“The question isn’t who’s going to let me; it’s who is going to stop me.” – Ayn Rand Celebrating women around the world, Latin American-style Hotel Cartagena will mark International Women’s Day from 8th –14th March this year with a week-long celebration inspired by this years IWD 2021 campaign theme: #ChooseToChallenge and scattered with some touches of the bold and undying spirit of the mighty Mexican feminist and artist Frida Kahlo. Kicking off with a weeklong ladies-only discount from 8th-14th March, each fabulous female diner will receive 20% off mains…

Garrard – A trinity of talented female leaders

Sara Prentice (Creative Director) A House renowned for its rich and regal heritage since it was founded in 1735, Garrard has a remarkable legacy of employing time-honoured craftsmanship and traditional savoir-faire. Yet the business is also proudly championing female leadership in an industry that has long been dominated by men. Led and directed by a trinity of talented female leaders, the House creates jewels by women, for women, and has a deep and empathetic understanding of the Garrard customer. Chief Executive Joanne Milner joined Garrard in February 2016, launching a…

Girard-Perregaux is revealed as Official Watch Partner for Aston Martin

The Swiss Manufacture, creator of peerless exemplars of Haute Horlogerie, will collaborate with Aston Martin on upcoming limited-edition timepieces Both brands craft exquisite products for a discerning clientele and are appreciated by those in the know The first timepiece borne from the collaboration between Girard-Perregaux and Aston Martin will be released in 2021 Girard-Perregaux branding will feature on the Aston Martin Cognizant Formula OneTM Team car and team uniform 22 February 2021, Gaydon – UK: Girard-Perregaux, has been announced as Official Watch Partner of luxury British automotive manufacturer Aston Martin.…

Procter & Gamble re-affirms commitment to gender equality at the #WeSeeEqual Summit

P&G’s declaration came as part of the annual event with high-profile global equality advocates Indra Nooyi and Bonang Matheba Dubai, UAE, 21 February 2021: Procter & Gamble (P&G) reiterated its commitment around a number of initiatives that will promote gender equality during the annual #WeSeeEqual Summit – part of the company’s citizenship focus on being a Force for Good and Force for Growth. Hosted virtually for the first time, the event saw distinguished advocates and personalities from private and public sectors come together to address the challenges of gender and…

A massive success for Dabur Amla Hair Oil’s first hair donation drive

A massive success for Dabur Amla Hair Oil’s first hair donation drive

Dubai, United Arab Emirates, (AETOSWire) – Dabur Amla, the No. 1 Hair Oil brand in the Middle East launched a campaign in October 2020 encouraging women to donate hair in support of cancer patients. The campaign titled ‘Strong Hair Stronger You’ launched by Dabur Amla has been generating awareness and inspiring women across UAE to donate their hair. FOCP – Friends of Cancer Patients and Tips & Toes Salons significantly supported the initiative which has resulted in the collection of approximately 60 kgs of hair within a span of 2…