SPRING 2021 TRENDS SERPENT BOHÈME NOVELTIES

اتجاهات موضة 2021  مبتكراتSERPENT BOHÈME

FREE STYLE IS OUR STYLE ELEGANCE AS A STATEMENT, EXERCISE IN FREESTYLE. FREE TO MIX AND (MIS) MATCH SHAPES, COLORS AND MATERIALS, FOR A UNIQUE AND ECLECTIC LOOK, PERFECTLY COHERENT IN ITS INCOHERENCE. THE ONLY RULE IS THERE ARE NO RULES. UNIVERSE In 1968, Serpent Bohème unveiled a captivating jewelry dance still performing to this day. Fine drops as heads and chiseled body gliding under gold scales, its motif is a majestic demonstration of the House’s craftspeople’s expertise that, throughout the years, has become a magnetic classic of the Boucheron…

SERPENT BOHÈME WATCHES UNIVERSE

In 1968, Serpent Bohème unveiled a captivating dance of jewelry that still performs to this day. Serpent Bohème is considered a classic in the Boucheron repertoire, with each piece beautifully showcasing the expert craftsmanship of the Maison’s watchmakers. If, in the last fifty years, the motif has taken the liberty to free the precious drop from the gold beads that crowned it, its spirit has always remained unchanged. This spring, Serpent Bohème is adding to its collection of jewelry watches with two new models, each with a steel dial measuring…

NO PHOTOS: SPOTLIGHT ON BOUCHERON ICONS FOR A SPARKLING NEW YEAR’S EVE

“نو فوتو”: إضاءة على أبرز تصاميم بوشرون لإطلالة متألّقة في سهرة رأس السنة الجديدة

As part of its End of Year Campaign: “No Photo” images, Boucheron shines a spotlight on some of its biggest icons that will perfectly complement a glammed up, stylish New Year’s Eve outfit. From stand-out statement pieces to the Maison’s absolute classics, there are endless contemporary yet timeless creations to light up any look and are sure to steal the show! Jack de Boucheron Playful, spontaneous, and whimsical – the Jack Collection breathes a new life into jewellery and opens a new chapter in Maison Boucheron’s history. Jack de Boucheron’s ultra-contemporary flexibility is inspired…

FALL-WINTER TRENDS SERPENT BOHÈME TURQUOISE

UNIVERSE In 1968, Serpent Bohème ushered in a spellbinding jewelry style of which it is still the star. With its head evoked by a subtle droplet shape, and a chiseled body rippling beneath golden scales, over the years this motif has become a great classic in Boucheron’s repertoire. A wonderful demonstration of the expert craftsmanship of the Maison’s jewelers. Although over the last fifty years the motif has undergone some changes, leaving behind the precious drop crowned with gold beads, playing with materials and the ways in which it is…

High Jewelry Collection 2020 Grasp a piece of sky. Follow the movement of a cloud. Watch a raindrop fall. Be mesmerized by a feather’s swirling flight. Contemplate.

مجموعة المجوهرات الراقية 2020

With her new High Jewelry collection, Claire Choisne, Creative Director of Maison Boucheron, aimed to seize the intangible by revealing the fleeting beauty of the natural world. “For years, I have wanted to capture the ephemeral, to convey the poetry of present moments, the purity of the sky, light effects. The jeweler’s art is about stopping time in its tracks, making instants eternal when, by their very essence, they are not”. Comprising sixty-seven pieces, Contemplation represents the most personal and intimate collection of High Jewelry ever created by Claire Choisne.…

THE MAISON BOUCHERON REVEALS ITS NEW CAMPAIGN

دار بوشرون تكشف عن حملتها الجديدة “Legacies”

Boucheron is happy to present its new campaign, «Legacies», broadcasted from September 21 to November 5. It puts the spotlight on three women who share the values of empathy and generosity that are dear to the Maison: Nour Arida, Jessica Kahawaty and Saira Arshad. Each of them speaks of the values passed on to them, which have enabled them to shape their own style. Style and values that, in turn, they endeavor to pass on. This message echoes the vision of Maison Boucheron, where every creation in the last 160…

SUMMER BOUCHERON TRENDS Serpent Bohème Novelties

Universe In 1968, Serpent Bohème became the focus of a mesmerizing jewelry narrative that continues to this day. A subtle droplet shape and a chiseled body rippling beneath golden scales, over the years this motif has become a great classic in Boucheron’s repertoire. A wonderful demonstration of the craftsmanship of Boucheron’s jewelers. Although over the last fifty years the motif has undergone some changes, leaving out the precious drop crowned with gold beads, sometimes exchanging its diamond paving for a new set of colored stones – turquoise, lapis lazuli or…