MENA PR scene is witnessing a paradigm (digital) shift

التحوّل الرقمي يعيد تشكيل صناعة العلاقات العامة في المنطقة 

MENA PR scene is witnessing a paradigm (digital) shift The predictions are based on the fact that technologies like AI could contribute more than $300 billion by 2031 to Middle East GDP, with UAE estimating AI to add $182 billion to the economy by 2035  We are living in an age where information moves at  lightning speed. Even before we realise it, information is available on smartphones, tablets, laptops, and other smart gadgets, thanks to ever-improving connectivity and technological innovations. Digital platforms such as social networking sites, websites, blogs, emails,…

SHIFT TO REMOTE AND HYBRID WORKING SEES TWO THIRDS OF EUROPEAN BUSINESSES

حسب دراسة جديدة لشركة “دينابوك يوروب”

SHIFT TO REMOTE AND HYBRID WORKING SEES TWO THIRDS OF EUROPEAN BUSINESSES INCREASE IT SPEND IN 2021 Remote IT support, cloud-based solutions and cybersecurity infrastructure among top IT investment priorities across all sectors Increased importance placed on laptop device purchasing decisions as 67% of employees expected to adopt a work-from-anywhere model Security highlighted as a key thread throughout findings as 81% of organisations consider security to be an important device feature Dubai, United Arab Emirates, 26 May 2021 – Dynabook Europe GmbH reveals the results of its new research report,…