winners of Noon Arts Award 2021 announced in virtual ceremony

الفائزات بجائزة “نون للفنون” افتراضياً

Celebrating the arts: winners of Noon Arts Award 2021 announced in virtual ceremony The winners of the prestigious Noon Arts Award have been presented with their prizes, during an online awards ceremony posted on the YouTube channel of Sharjah Ladies Club under the patronage of Her Highness Sheikha Jawaher Bint Mohammed Al Qasimi, wife of the Ruler of Sharjah, and Chairperson of Sharjah Ladies Club. Her Highness delivered the opening speech praising the creativity of all the participates and encouraging them to continue to express themselves through the arts. The…

Al-Futtaim Lexus Shifts Gears for Evolving Consumer Behaviour

الفطيم لكزس ترتقي بمعاييرها لعام 2021

Consumer focus on safety, and demand for more value will shape 2021 strategy Al-Futtaim Lexus, the exclusive distributor of Lexus in the UAE, is ramping up its customer approach in order to cater to new behavioural norms and higher expectations from automotive customers in 2021. The global pandemic and lockdown in 2020 catalysed an evolution in consumer behaviour as consumers adjusted to a new contactless way of living and working, including automobile purchases. This resulted in lasting changes in automotive consumers’ priorities and demands, the most pertinent of these being…

 Volvo launches range of e-services to keep customers home

Following the launch of the Stay Home Store concept by Volvo Cars, Trading Enterprises, the exclusive distributor of the brand in the UAE, has launched several new e-services to make owning a Volvo even easier. In the last two weeks, Volvo Cars UAE has enhanced the concept of the online dealership experience for those wishing to make their purchases remotely, by offering a wide range of services to help customers to easily explore and customisevehicles, reserve or buy a brand-new Volvo online. The eleven online and remote services include a…

Max Fashion: 8 bargain wardrobe stay-home essentials every man must own

Whether you’re clearing out your entire wardrobe or just filling in the gaps, putting together some comfy stay-home outfits need not take a lot thought and time. By making sure the essential pieces are there, personal flair can then be built later. Even for a guy with a natural fashion sense, it is not always easy to figure out what works and what doesn’t. Style experts at Max Fashion have compiled an essentials clothing list to nail the must-haves, so that staying home until further notice can be done with…

Television – At the Core of Entertaining Arabs in Saudi Arabia & UAE

Dubai, United Arab Emirates –(AETOSWire): In this fifth installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we examine data findings from Saudi Arabia & UAE complied over the last 2 weeks of March compared to the same period in February 2020. These depict how TV viewership, as well as the time spent on TV entertainment have significantly increased for Arab audiences across both Dubai TV and Dubai ONE *Source: AETOSWire

MBC Group – The Destination for Entertainment Content Amongst Arabs in the UAE

Dubai, United Arab Emirates, (AETOSWire): In this fifth installment of our series on the unprecedented Covid-19 situation and its impact on TV Advertising, we examine data findings from the UAE complied over the last 2 weeks of March compared to the same period in February 2020. These depict how the ever-increasing appetite for MBC Groups’ entertainment content across all of its channels, has led to substantial increases in both the broadcaster’s Reach and Share of Audience figures during the period under review. Arabian Media Services International (AMSI) is a part…

Further growth in TV and VOD viewership as MBC Group’s #STAY_AT_HOME operation continues

Dubai – United Arab Emirates, (AETOSWire): Launched at the onset of the Covid-19 situation, MBC Group’s #STAY_AT_HOME operation continues to chart new levels of growth, providing the ultimate in entertainment and informative content, with an aim of increasing the amount of people glued to their screens at home and keeping them there for longer periods of time. For the week ending April 4th, the region’s leading broadcasters have once again registered remarkable increases in “time spent” across all of their TV channels and VOD platform. Arabian Media Services International (AMSI)…