14 – 17 September 2026, DWTC
Arabian Travel Market 2026 opens tomorrow in Dubai
- The 33rd edition of Arabian Travel Market opens tomorrow at Dubai World Trade Centre, bringing the international travel and tourism community together from 14–17 September
- ATM 2026 will focus on strengthening partnerships, restoring confidence and shaping future growth under the theme ‘Travel 2040: Driving New Frontiers Through Innovation and Technology’
- New for 2026, ATM Travel Tech makes its debut as a dedicated co-located show, supported by the Tech & Innovation Hub, while an extensive conference programme will span the Global Stage, Future Stage and Experience Hub
Dubai, United Arab Emirates, 13 September 2026: The 33rd edition of Arabian Travel Market (ATM) will open tomorrow at Dubai World Trade Centre (DWTC), bringing the travel and tourism community together in Dubai for four days of business, networking, knowledge exchange and collaboration.
Taking place from 14–17 September, ATM 2026 comes at an important moment for the global travel industry. After a period of disruption across the sector, this year’s event will provide a platform for destinations, tourism authorities, airlines, hospitality brands, technology companies, buyers, and industry professionals to reconnect, strengthen commercial relationships, and identify opportunities for the next phase of global tourism growth.
Held under the theme ‘Travel 2040: Driving New Frontiers Through Innovation and Technology’, ATM 2026 will explore the forces reshaping the global tourism landscape, from artificial intelligence and digital transformation to changing traveller expectations, destination resilience, smart mobility and sustainable long-term growth.
Danielle Curtis, Regional Portfolio Director – UAE, RX Global, said: “I’m delighted to be opening the doors to Arabian Travel Market 2026 tomorrow and welcoming the global travel and tourism industry back to Dubai.
“This year is particularly significant as we see continued evolution across both the industry and ATM itself. From the debut of ATM Travel Tech and an expanded focus on innovation to a conference programme exploring the trends and opportunities shaping global tourism, there is a great deal to look forward to over the next four days.
“The industry has also faced its share of challenges in recent months, reinforcing the value of bringing our community together in person. It is great to be back, and I’m looking forward to seeing the conversations, partnerships and opportunities that emerge over the course of the show.”
Technology will be a major focus at this year’s event with the debut of ATM Travel Tech as a dedicated co-located show. Featuring more than 180 exhibitors from 30 countries across two dedicated halls, ATM Travel Tech will bring together technology companies, innovators and industry leaders to explore the solutions and partnerships transforming the travel ecosystem.
At the heart of ATM Travel Tech, the 850sqm Tech & Innovation Hub will offer an immersive look at developments spanning artificial intelligence, VR and AR, robotics, fintech and green technologies. The Hub will also feature the Future Stage, where technology leaders, entrepreneurs, researchers and innovators will explore how emerging technologies are reshaping the industry, with sessions addressing artificial intelligence and automation, data and digital transformation, fintech, immersive technology, robotics and next-generation travel platforms.
The stage will open with Dr Marwan Alzarouni, CEO, AI at the Dubai Department of Economy and Tourism (DET), exploring AI’s role in reshaping the travel landscape. The programme will also bring together senior representatives from Sabre, Trip.com, Tripadvisor, Wego, MakeMyTrip, RateGain and Visa to examine agentic AI, the future of online travel agencies, investment and consolidation, digital discovery and the evolving travel supply chain.
Continuing the importance of knowledge exchange, the Global Stage and Experience Hub will host industry leaders, policymakers, researchers and technology specialists throughout the four-day event.
The Global Stage will open with the Ministerial Debate: Building A Resilient Industry Through Collaboration, bringing together senior tourism leaders to discuss how the GCC can rebuild traveller confidence, strengthen its global position, and lay the foundations for a resilient tourism future. Speakers will include H.E. Abdulla bin Touq Al Marri, UAE Minister of Economy and Tourism; H.E. Shaikha Al Nuwais, Secretary General, UN Tourism; Fatima Jaafar Al Sairafi, Minister of Tourism; and Apostolos Tzitzikostas, EC Commissioner, UN Tourism.
Leading research organisations, including Tourism Economics, an Oxford Economics company, Euromonitor International, STR, Dragon Trail International, and other industry specialists, will share research and practical insights designed to help tourism businesses navigate changing market conditions and identify new growth opportunities.
Curtis added: “The opportunity ahead for travel and tourism remains significant. Research from our partners continues to demonstrate the underlying resilience of travel demand, while innovation is creating new ways for destinations and businesses to respond to changing traveller expectations.”
This year will also mark the introduction of ATM’s refreshed brand identity, visible across the event. The evolution reflects ATM’s continued growth beyond the traditional exhibition floor into a year-round platform connecting communities, ideas and commercial opportunities across the global travel and tourism ecosystem.
Now in its 33rd edition, Arabian Travel Market remains the leading international travel and tourism event in the Middle East, bringing together the global travel community to develop partnerships, share knowledge and explore new business opportunities across the sector.
Registration is live for ATM 2026. Media can register here; to register as a visitor, click here; and for enquiries related to exhibiting, please click here.
Additional Resources:
Arabian Travel Market
14 – 17 September 2026
DWTC
HYPERLINK “https://www.wtm.com/atm/en-gb.html” Website
HYPERLINK “https://www.linkedin.com/showcase/arabiantravelmarket” LinkedIn
HYPERLINK “https://www.facebook.com/arabiantravelmarket/” Facebook
About ATM
Now in its 33rd year, Arabian Travel Market (ATM) is the leading global platform driving growth and innovation across every sector of the travel and tourism industry. Held annually in Dubai – the gateway to global travel and tourism with its unmatched connectivity – ATM is where the energy of opportunity comes to life.
More than just an event, ATM is a dynamic hub for industry communities, featuring forums, experiences, and networking opportunities that continue well beyond the show floor throughout the week. Now in a period of rapid expansion, ATM has grown 16% year-over-year, attracting over 55,000 travel professionals from 166 countries.
About ATM Travel Tech
ATM Travel Tech is the premier co-located technology event within Arabian Travel Market (ATM), dedicated to showcasing the groundbreaking innovations set to transform global travel by 2040.
ATM Travel Tech will feature more than 180 exhibitors from 30 countries across two dedicated halls, providing a dynamic platform for the technologies, partnerships, and ideas shaping the future of travel.
At its core, the Tech & Innovation Hub spans 850m², offering immersive demos in AI, VR and AR, robotics, fintech, and green technologies. The Future Stage will bring together global tech leaders, entrepreneurs, and futurists to discuss artificial intelligence, immersive commerce, cybersecurity, and sustainability. Evolving from ATM’s fastest-growing sector, ATM Travel Tech provides a dynamic platform driving the future of travel technology.
The next edition of ATM will take place in Dubai from 14-17 September 2026.
https://www.wtm.com/atm/en-gb.html
WTM Spotlight in Saudi Arabia is the definitive launchpad for Saudi Arabia’s tourism ambitions – a platform purpose-built to connect the Kingdom’s growing tourism sector with the global travel industry. The show promotes meaningful exchange between regional stakeholders and international players. It’s where global travel brands gain direct access to one of the most promising new markets, and where Saudi Arabia showcases its destinations, vision, and investment opportunities to the world. WTM Spotlight Riyadh plays a vital role in shaping the Kingdom’s journey as a rising force in global tourism.
Latest event: 8-10 September 2026 at the Riyadh Front Exhibition and Conference Centre (RFECC)
About RX
RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organisations. With a presence in 25 countries across 41 industry sectors, RX hosts approximately 350 events annually. RX is committed to creating an inclusive work environment for all our people. RX empowers businesses to thrive by leveraging data-driven insights and digital solutions. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers. For more information, visit www.rxglobal.com.
About RELX
RELX is a global provider of information-based analytics and decision tools for professional and business customers. RELX serves customers in more than 180 countries and territories and has offices in about 40 countries. It employs more than 36,000 people, over 40% of whom are in North America. The shares of RELX PLC, the parent company, are traded on the London, Amsterdam and New York stock exchanges using the following ticker symbols: London: REL; Amsterdam: REN; New York: RELX.
*Note: Current market capitalisation can be found at http://www.relx.com/investors
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