Alteryx and Golden Analytics Partner to Help Organizations Reimagine Analytics for the AI Era

Alliance combines AI-native analytics with governed data workflows and business logic to help organizations move beyond static reporting toward faster exploration, discovery, and action

Dubai, United Arab Emirates — September 28, 2026 — Alteryx, the agentic analytics and automation company, today announced a technology alliance with Golden Analytics, the platform that enables anyone to quickly get trustworthy answers from their data, to give organizations a faster, more intuitive way to investigate business questions while maintaining the governance and context required for trusted answers.

The alliance comes as AI adoption continues to accelerate across the Gulf. According to Microsoft’s Global AI Diffusion Report, the UAE led global AI diffusion in Q1 2026, with 70.1% of its working-age population using generative AI. In Saudi Arabia, 33.1% of establishments used AI technologies in 2025, up 20% from 2024, according to the General Authority for Statistics (GASTAT). For organizations across the region, this increases the need to make AI-driven analytics more accessible while maintaining consistent governance, business logic and control.

By bringing together Alteryx’s governed data workflows and business logic with Golden Analytics’ AI-native analytical capabilities, the alliance helps analysts and business teams spend less time on the mechanics of working with data and more time exploring questions, uncovering insights, and making decisions.

For decades, reports and dashboards have given organizations consistent answers to questions they already knew they wanted to ask. AI creates a different possibility: people can investigate questions as they arise, pursue unexpected findings, and interact with business information more dynamically.

But that flexibility can only bring useful answers if the underlying information can be trusted. Alteryx provides the governed workflows, standardized definitions, calculations, and business logic that create a reliable foundation for analysis. Golden Analytics builds on that foundation, using AI to help analysts and business teams investigate questions, identify patterns, test assumptions, and uncover insights more quickly. Together, they give organizations both the foundation for trustworthy analytics and the ability to discover more from it.

“AI is fundamentally changing how organizations interact with data, creating an opportunity to make analytics more dynamic, accessible, and useful across the business,” said Andy MacMillan, CEO of Alteryx. “But AI alone doesn’t understand how a company operates. The calculations, rules, processes, and decisions that shape a business need to be captured in a trusted and governed foundation. By bringing Alteryx together with Golden Analytics, we’re helping customers connect that foundation to a new way of exploring data, uncovering insights, and moving from questions to action faster.”

“In the Middle East, organizations are moving from testing AI use cases to applying them more broadly across the business,” said Sabya Sen, Vice President, Head of IMEA & APAC at Alteryx. “The priority is to make AI-driven analytics accessible to more teams without weakening control over definitions, data access or accountability. By bringing Golden Analytics’ AI-native capabilities together with Alteryx’s governed workflows and business logic, this alliance gives organizations a practical way to explore data more dynamically while working from a trusted foundation.”

Reports and dashboards will continue to play an important role in communicating information and standardizing how organizations measure performance. But in an AI-native world, they are no longer the endpoint of analytics. Today, a static answer can instead become the starting point for deeper investigation.

At the same time, AI can help people move more quickly from a known question to the follow-up questions and insights they did not know to look for. As more of the manual work involved in preparing data, building reports, and navigating calculations becomes automated, analysts can spend time more valuably: testing hypotheses, interpreting results, investigating unexpected findings, and determining what to do next.

“The dashboard has traditionally been the end product of analytics, but in an AI-native world, it becomes the beginning of a conversation,” said François Ajenstat, CEO of Golden Analytics. “AI gives people the ability to pursue questions as they arise rather than waiting for someone to build the next report. The opportunity with Alteryx is to connect powerful analytical capabilities to the workflows and business logic organizations already rely on, so more people can investigate confidently without giving up accuracy, governance, or control.”

Learn more about the Alteryx and Golden Analytics alliance and watch the demo to see how governed data workflows, business logic, and AI-native analytics can work together to help organizations move from trusted data to exploration, discovery, and action.

Alteryx CEO Andy MacMillan, Golden Analytics CEO François Ajenstat, and Bill Urciuoli, CTO of McGarrah Jessee, will host a live LinkedIn discussion, “The Trust Equation: Building Data Confidence in the AI Era” on September 29 at 10 a.m. PT/9 p.m. GST.

The conversation will explore the real-world tension between the speed and flexibility of AI-driven data exploration and the need for enterprise-grade trust—and what it takes for organizations to navigate the shift to AI-native analytics.

ABOUT ALTERYX:

Alteryx is the agentic analytics and automation company that helps organizations turn complex data into trusted insights, decisions, and action. Built for the people closest to the business, the Alteryx One platform is designed to work across an organization’s existing data and technology ecosystem. It enables business users to produce AI-ready datasets and define, maintain, and update business logic into visual workflows that AI uses to automate operations and insights. This business logic stays visible, understandable, repeatable, and auditable (VURA), so that teams can automate data-intensive workflows without coding. Alteryx closes the last-mile gap between data platforms and the decisions and operations that run the business—giving AI the trusted business context it needs to deliver reliable results. Over 8,000 customers worldwide, including more than half of the Global 2000, rely on Alteryx to improve revenue performance, manage costs, increase operational efficiency, and reduce risk. Collectively, they run more than 380 million workflows on Alteryx each year.

Alteryx is a registered trademark of Alteryx, Inc. All other product and brand names may be trademarks or registered trademarks of their respective owners.

ABOUT GOLDEN ANALYTICS:

Golden Analytics is an AI-native analytics platform that helps organizations turn data into trustworthy answers for everyone who depends on it. By combining an intuitive interface with the analytical power of enterprise BI tools and capabilities of generative AI, Golden empowers people to explore data confidently, amplifies the capabilities of analysts, and works with the systems organizations already trust. The result is faster discovery, better decisions, and broader access to insight—without sacrificing accuracy, control, or existing investments.