From 20 September, guests at ANA can taste Deep Ahojas ahead of its launch, with every desert served with a complimentary fragrance sample and early pre-order access.
Dubai, UAE, September 2026: What if a fragrance could be experienced before it is worn? Bringing together the worlds of contemporary Emirati dining and Arabian perfumery, ANA Emirati Fusion and Hind Al Oud have partnered on a sensory pre-launch experience. The collaboration celebrates Deep Ahojas, one of Hind Al Oud’s newest creations.
The collaboration brings together two distinct expressions of Emirati heritage, with ANA reimagining traditional flavours through contemporary cuisine and Hind Al Oud redefining Arabian perfumery through a modern lens. The dessert translates the essence of Deep Ahojas into a refined culinary experience. Rich dark chocolate, honey and dried fig are layered with vanilla, warm cinnamon and delicate sea salt, echoing the fragrance’s depth, warmth and contrasting notes. Like a perfume, the dessert is composed through distinct top, heart and base notes.
Priced at AED 47, the dessert will be available at ANA restaurants from 20 September. Each order comes with a complimentary Deep Ahojas sample and the opportunity to pre-order the fragrance. Offering guests an exclusive first encounter with the upcoming scent through a multisensory culinary experience.
More than a fragrance, Deep Ahojas explores the space between perception, imagination and reality. Centred around the idea of “A State of Mind Where Reality Is Reimagined,” the fragrance is rooted in the belief that transformation can begin with a shift in perception. It invites its wearer to look beyond the surface, reflect on their aspirations and see life from a new perspective.
“Deep Ahojas is not simply a fragrance; it is an invitation to look beyond the surface and reconnect with the world we imagine for ourselves. It is about the courage to redefine our perspective, to believe that another dimension of our lives is possible, and to consciously shape the reality we choose to experience. Bringing this philosophy into a culinary setting allows people to discover the fragrance in a completely new and meaningful way.” Founder and CEO Mohamed Hilal of Hind Al Oud
The collaboration reflects ANA’s approach to creating contemporary Emirati dining experiences that connect food with creativity, culture and modern lifestyle, while offering Hind Al Oud a distinctive way to introduce Deep Ahojas to audiences before launch.
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About ANA
ANA is a contemporary Emirati dining destination inspired by the spirit of the Emirates, where heritage meets innovation, tradition embraces the world, and hospitality is a way of life. Rather than preserving Emirati cuisine as a memory of the past, ANA reimagines it for today, honouring authentic recipes, local ingredients and timeless traditions while introducing contemporary techniques, refined presentation and global inspiration. More than a restaurant, ANA is a place where culture is experienced, conversations unfold, and every guest is welcomed with the warmth that defines Emirati hospitality. ANA is Emirati for everyone. Ana Dubai Mall opened in 2019, and Ana Dalma Mall, Abu Dhabi opened in July 2026.
About Hind Al Oud
Founded in 2001 by Emirati entrepreneur Mohamed Hilal, Hind Al Oud is a luxury fragrance house rooted in heritage, emotion and self-expression. Inspired by his lifelong fascination with oriental perfumery, Mohamed Hilal created the house with a vision to bring together Emirati heritage and a contemporary approach to fragrance.
At Hind Al Oud, each creation begins with an emotion and an intention. Oud, a cornerstone of the brand, is reinterpreted through modern composition and meticulous craftsmanship.
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