AwarenessSheraton Dubai Creek Hotel & Towers brings medical expertise, community support and charitable initiatives together to encourage early detection during Breast Cancer Awareness Month.
Dubai, UAE – 16 October 2026: Women should not wait for warning signs before taking their health seriously. This was the central message at a Pinktober awareness gathering hosted by Sheraton Dubai Creek Hotel & Towers, highlighting the importance of early detection, regular health checks and open conversations about breast cancer.
Held as part of Breast Cancer Awareness Month, the hotel’s Pinktober Runway brought together women and community members for an afternoon of meaningful discussions, solidarity and shared experiences, going beyond the traditional pink ribbon campaign.
Leading the wellness discussion was Dr. Rana Al Zoubi, Specialist Obstetrician and Gynaecologist at Trellis Hospital, who encouraged women to become more informed about their breast health, personal risk factors and appropriate screening options.
A Community United in Solidarity
One of the most meaningful moments of the afternoon was a symbolic Pinktober runway walk, where guests came together in solidarity with women affected by breast cancer. The walk represented strength, hope and encouragement, honouring survivors and reminding those facing the disease that they are not alone.
Guests also participated in a bouquet-making experience hosted by flowers.ae, symbolising care and solidarity. The afternoon was further complemented by contributions from wellness and lifestyle supporters, including Korean-inspired wellness drink EVIRON, Health Nation, and Eden Blossom Luxury Salon, creating a welcoming environment for connection and conversation.
For Sheraton Dubai Creek Hotel & Towers, the initiative reflected its commitment to using hospitality as a platform for positive community engagement.
“We wanted Pinktober to be more than a campaign marked on the calendar. If one conversation encourages a woman to book a health check or reminds someone to support a loved one, that is a meaningful impact. As a hotel, we have the opportunity to bring people together, and we believe that responsibility extends beyond hospitality,” said, Naleem Ariff, General Manager of Sheraton Dubai Creek Hotel & Towers.
Turning Hospitality into Support for a Cause
The hotel’s Pinktober efforts also extended to Vivaldi Italian Restaurant, which hosted special Pinktober Brunches. A portion of the proceeds will be donated to a charity supporting breast cancer awareness, allowing guests to contribute to the cause through a shared dining experience.
Together, the wellness gathering and charitable brunches highlighted how hospitality can play a meaningful role in raising awareness, encouraging conversations and supporting the wider community.
As Breast Cancer Awareness Month continues across the UAE, the initiative served as a reminder that awareness is only the beginning, and encouraging women to seek medical advice and take proactive steps towards their health can make a lasting difference.
About Sheraton Dubai Creek Hotel & Towers
Sheraton Dubai Creek offers a modern, elegant look with the familiar Arabic touch of hospitality. Our 5- star hotel boasts 268 comfortable and contemporary rooms with spacious bathrooms and complimentary Wi-Fi. The Sheraton Club rooms and 30 expansive suites overlooking the creek offer travellers heightened luxury. With award-winning international cuisine on offer and several of Dubai’s best restaurants on-site, the Sheraton Dubai Creek has a range of world-class dining options to suit any taste and budget. From high-quality Italian at Vivaldi, Dubai’s oldest British pub fare at The Chelsea Arms, to small bites and snacks 24 hours a day at the Lobby Café. Host your next meeting or event at our business hotel. We offer plenty of on-site parking, high-tech meeting spaces, and superb catering; let our team help you plan your successful event. To learn more, visit our website. Stay connected and discover #LifeAtTheCreek, follow us on Facebook and Instagram.
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